Chumbak targets caffeine lovers to promote summer sale

In Campaigns By Bhawana Anand - May 15, 2018

The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency; further amplified by providing extra 10% flat discount to online consumers

Parle Agro announces Rs 100 crore multimedia campaign

In OOH News By M4G Bureau - April 04, 2018

The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign

Vodafone amplifies road safety concerns

In Campaigns By M4G Bureau - January 31, 2018

Over 60 Vodafone volunteers participated in the ‘Vodafone Safety Bike Rally” in association with Meerut Traffic Police, and conducted ‘Nukkad Natak’ for public awareness of road safety

‘OOH will stay relevant for time to come’

In Viewpoints By Bhawana Anand - December 12, 2017

Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking

Major reshuffle happens at Dentsu Aegis Network

In OOH News By M4G Bureau - October 04, 2017

Kartik Iyer elevated to President - Media Brands and Amplifi; Shripad Kulkarni to move out by year-end

Dentsu Aegis Network launches Amplifi in India

In OOH News By M4G Bureau - September 28, 2017

Amplifi, the media investment arm of Dentsu Aegis Network, aims to deliver a demonstrable uplift in media performance on a global basis.

Smartron srt.phone connects with audiences in a flash

In Campaigns By M4G Bureau - August 10, 2017

Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.

Karnataka Tourism amplifies"Year of the wild” campaign on Railway DOOH media

In OOH News By M4G Bureau - June 05, 2017

Collaborates with Vyoma technologies to intensify its 2017 campaign across 279 railway stations in 7 states engaging with 10 crore people every month.

Divya Marathi exemplifies'Swatantra Vichaar'

In Campaigns By Satarupa Chakraborty - November 03, 2016

The Marathi daily has launched an extensive OOH campaign to amplify the importance of independent thinking in line with the publication's outlook

Delhi Metro runs'Swachh Metro' campaign, amplifies cleanliness message

In Campaigns By Satarupa Chakraborty - October 07, 2016

DMRC conducted onground activities like street plays at various Metro stations to sensitise people about"Swachh Bharat Abhiyan”