Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth

In OOH News By Rajiv Raghunath - March 19, 2024

Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.

OAAA, OOH UNITED launch inaugural future leaders programme to support next-gen OOH leaders

In OOH News By M4G Bureau - February 23, 2024

“The Future Leaders program is a shining example of the type of initiatives we're championing to future-proof OOH," says Anna Bager, President & CEO of OAAA

Rishabh Pant bats for Iodex UltraGel+

In Campaigns By Amrit Mishra - January 29, 2024

The campaign amplifies the odour-less attribute of the pain-relieving gel product

Tiger Party once again orchestrates New Year’s Eve countdown in Times Square

In Digital OOH By Rajiv Raghunath - January 03, 2024

From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential

Mobile app CMC Invest launches multi-channel campaign in Singapore to amplify its ‘radical transparency’ assurance

In Campaigns By M4G Bureau - December 05, 2023

Alongside Grab and Media360, the launch of CMC Invest reaches consumers through OOH displays, Grab ads, social media platforms, MRT station door ads, and in-person activation gifting.

Panasonic’s new PHV Series LED Display set to redefine video production possibilities

In OOH Solutions By M4G Bureau - October 11, 2023

The new PHV Series, an ultra-sharp Active LED display technology, helps accentuate Panasonic’s KAIROS platform and enables broadcasters to redefine the possibilities with virtual environments and create a format-free canvas to amplify video production.

Podhigai Ads amplifies Zebronics brand connect and visibility through colourful Kochi Metro train branding

In Campaigns By M4G Bureau - September 21, 2023

The campaign is a part of the brand’s continued effort to celebrate and connect with a young and free-spirited audience.

The Brand Sigma amplifies Manforce Condoms’ Consent Education campaign on floating billboard in Mumbai

In Campaigns By M4G Bureau - September 11, 2023

The brand aims to normalize the conversation around sexual consent spread and awareness about its importance.

Nescafe brings the warmth during Mumbai’s monsoon

In Campaigns By M4G Bureau - August 08, 2023

As the monsoon season continues to flourish in Mumbai, the ever popular coffee brand identified the perfect opportunity to amplify its brand communication to The City That Never Sleeps.

Gods Reign welcomes Times OOH as Title Partner for Battlegrounds Master Series (BGMS)

In OOH News By M4G Bureau - August 08, 2023

The Esports company hopes to amplify its operations for competitive events in South Asia with this partnership.