World Out of Home Organization's 1st Africa Forum on Feb 3

In OOH News By Rajiv Raghunath - January 28, 2022

The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market

OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor

In Gallery By - June 02, 2021

DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”

QR codes add more miles to static OOH

In Digital OOH By M4G Bureau - May 04, 2021

5G network, touch-free transactions amplify the reason for using QR codes in OOH advertising.

Crystal Diamond shining bright in Coimbatore

In Campaigns By M4G Bureau - April 20, 2021

Innovative displays amplify the brand’s ‘pure and natural’ offering.

Mondelez India plans activation for Cadbury Dairy Milk Lolly launch

In OOH News By M4G Bureau - April 15, 2021

The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.

Think fresh, dude!: 7UP’s new success mantra to youth

In OOH News By - April 08, 2021

The brand’s new communication will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign

Pepsico India launches integrated campaign for Mountain Dew Ice

In OOH News By M4G Bureau - March 30, 2021

The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

Paras Dairy hops on to in-cab product sampling activity

In OOH News By M4G Bureau - March 02, 2021

The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India

Storia Foods partners with CASHurDRIVE for product sampling

In Campaigns By M4G Bureau - January 21, 2021

The beverage brand has tied up with CASHurDRIVE for the in-cab activity of product sampling among customers

IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium

In OOH News By M4G Bureau - January 07, 2021

The campaign contains a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions