Campaigns
Storia Foods partners with CASHurDRIVE for product sampling
The beverage brand has tied up with CASHurDRIVE for the in-cab activity of product sampling among customers
Storia Foods has kicked off a strategic marketing activity to introduce its new range of turmeric-based milk beverages. The brand has partnered with leading cab branding marketing agency, CASHurDRIVE, to provide samples of the product to cab passengers, The idea was to offer first-hand experience to potential customers by leveraging the widespread presence of the CASHurDRIVE network.
With people opting to use personal cabs rather than public transport due to safety concerns, the idea of tapping CASHurDRIVE passengers to distribute product samples is appropriate. The campaign is currently ongoing in Delhi and Mumbai.
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