Off-screen revenues from cinema advertising up 23.2% in 2018

In Research By M4G Bureau - April 23, 2019

After a 1.5% decrease in 2017, off-screen revenues increased 23.2 % to $62,434,000 in 2018

Outdoor Advertising Awards (OAA) contest is open

In OOH News By M4G Bureau - April 10, 2019

The Contest is open for entries pertaining to OOH works executed in the period April 1, 2018 – March 31, 2019. All entries are to be submitted online, latest by May 18, 2019

Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

In Research By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

OOH ad sales grew by +8.5% in US in 2018: Magna report

In Research By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth

Election stalls clearance of new B’lore advertisement bylaws

In OOH News By Ria Banerjee - April 02, 2019

Date for next court hearing of case not finalized yet

SDMC meets advertising revenue target of Rs 150 crore for 2018-19

In OOH News By Bhawana Anand - April 01, 2019

Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore

Karnataka HC hearing on new bylaws on Mar 29

In OOH News By Ria Banerjee - March 26, 2019

Bengaluru OOH industry still reeling under the impact of the BBMP ban on large formats

BARC India expanding its BMW software offering

In OOH News By M4G Bureau - March 26, 2019

The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership

Karnataka HC tells state govt to approve new ad bylaws by March 25

In OOH News By Ria Banerjee - March 18, 2019

PIL was submitted to enforce the new Code of Conduct

Indian OOH industry grew by 8.8% in FY2018-19

In Research By M4G Bureau - March 15, 2019

Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019