OOH will do really well in 2018 predicts Ashish Bhasin

In OOH News By M4G Bureau - December 14, 2017

OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed

City of Sydney calls for EoI for OOH media rights

In OOH News By M4G Bureau - December 12, 2017

The City of Sydney OOH contract is currently held by JCDecaux which will end by early 2018. Reports suggest that the contract is estimated to be worth between $30 million and $35 million a year

OAC 2018 to be held in Mumbai during July 27-28

In OOH News By M4G Bureau - December 11, 2017

The 14th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2018 awards function will be organised at the same venue on July 28

‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’

In Research By M4G Bureau - December 11, 2017

IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%

Globally, apart from Digital, OOH is the only medium growing: GroupM study

In Research By M4G Bureau - December 05, 2017

The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors

Zenith adex report pegs OOH growth at 5% in 2018

In Research By M4G Bureau - December 04, 2017

Internet advertising to grow at 20.4%; growth rate for television is pegged at 9% while newspapers will grow at 5%. Radio will grow at 10%, while cinema like OOH will grow at 5%

Beijing JHF Technology moving to much larger manuf. facility, new demo centre coming up in Bangkok

In OOH News By VJ Media Bureau - January 27, 2017

At a recently held international press meet in Bangkok, the company laid out its growth plans and brand positioning, in sync with its goal of becoming a $250 million company by 2018