OAC 2018 to be held in Mumbai during July 27-28
By M4G Bureau - December 11, 2017
The 14th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2018 awards function will be organised at the same venue on July 28
The 14th edition of the Outdoor Advertising Convention (OAC), India’s most celebrated platform for the stakeholders of Indian OOH industry, will be organised in 2018 at the Renaissance Mumbai Convention Centre Hotel, Mumbai during July 27-28. The Convention will direct focussed attention on the factors that are likely to reshape the contours of Indian OOH industry in the near to medium term, such as, adoption of digital technologies to create compelling brand and consumer experiences, use of sustainable practices and green solutions that augment OOH’s ad share, social responsibility and public image, association with smart city projects, etc.
Like every year, the two-day convention will feature presentations and panel discussions by leading brand marketers, global OOH leaders, technology experts, consultants, among others. The event is expected to draw the participation of 500+ heads of OOH Media Owning Firms, Specialist OOH Agencies, Brand Marketers, Civic Authorities and a gamut of OOH Solution Providers.
The two-day event will also feature an expanded OOH Expo where cutting-edge OOH solutions will be showcased. Several interactive contests have also been planned at the convention including the popular Quintessential OOH Quiz.
The Outdoor Advertising Awards (OAA) 2018 function will be held at the same venue in the evening of July 28. The awards function will be the culmination of the OAA contest that will be announced soon.