OOH News
Century Group wins trolley ad rights at Guwahati airport
By Nabamita Chatterjee - January 24, 2017
The OOH firm has won the sole rights for a three-year period
DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8
By Satarupa Chakraborty - January 24, 2017
In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.
Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks
By Satarupa Chakraborty - January 23, 2017
Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks
Zee tunes into salons & gyms in small towns
By Satarupa Chakraborty - January 20, 2017
Vritti-I-Media has executed the branding exercise
TIMDAA to start OOH network at Delhi airport's T2
By Satarupa Chakraborty - January 19, 2017
TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.
Selvel Media unveils new FOB in Lucknow
By Satarupa Chakraborty - January 19, 2017
The 8-ft high FOB offers double sided advertising area totalling 120 sq. ft
Vijas Digital evangelising digital wall painting in rural OOH space
By Satarupa Chakraborty - January 17, 2017
Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available
Gionee in high tempo at Sunburn Festival in Pune
By Satarupa Chakraborty - January 17, 2017
Gionee undertook extensive venue branding at the music festival and conducted a variety of contests that engaged the large audience there. Rapport Outdoor executed the branding initiatives
Railways ushers in policy to increase non-fare revenues 4 times
By VJ Media Bureau - January 16, 2017
The stated objective is to achieve accelerated growth in non-fare revenues by leveraging the vast Railway infrastructure for big commercial returns
No pictures of ministers, political leaders on hoardings in poll-bound states: EC
By VJ Media Bureau - January 11, 2017
In keeping with the model code of conduct, in the poll-bound states photographs of ministers and politicians on hoarding displays and posters that publicise the achievements of the particular minister, leader or political party should be either removed or suitably masked
