DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8

In a bid to push up the non-fare revenues by giving the naming and semi-naming rights of Metro stations, Delhi Metro Rail Corp. (DMRC) has in a recently-concluded tender awarded Delhi-based Pioneer Publicity the naming rights of the Metro stations at Domestic Airport, INA, Ashram, Panchsheel, Park, Greater Kailash, IIT Gate, Delhi Cantonment and Ballabhgarh (near Faridabad). Explomedia won the naming right of South Extension Metro station, Signpost won the right of Noida Sector 62 station, Supertech won the right on Bird Sanctuary’s station and Planet has also been awarded the right on one station.

Confirming the news, an official of DMRC said, “The naming right initiatives have been carried out by DMRC in phases. It is aimed to generate some extra revenue since 2009 in the absence of fare revision. This gives the biggest of conglomerates an opportunity to write their brand story within a space refurbished accordingly. This also gives the associated brands the opportunity to maximise the use of advertising spaces available in the stations.”

Sunil Vasudeva, Director, Pioneer Publicity, informed, “We already had the rights of 8 DMRC stations; this win brings us immense joy. We are going to utilise our already-established ideas to bring to further the success. However, it’s too early to draft the game plan as we are yet to receive the award letter and DMRC will give us positions by end of this year.”

Sunjjoy Daddhichh, Director, Explomedia, said, “South Extension is a premium station and we expect good footfalls after it starts operating. “