OOH News
Prakash Arts inaugurates new FOB in Hyderabad
By M4G Bureau - February 19, 2018
The FOB, which is aesthetically design and equipped with escalators, surveillance systems, and well-positioned media, is expected to become a one-stop advertising destination for a gamut of brands
‘Business consolidation augurs well for OOH’
By M4G Bureau - February 16, 2018
OOH leaders observed at the Karnataka Talks OOH conference held in Bengaluru that consolidation of OOH business will usher in improved across-the-board industry compliance, increase media rates and boost client confidence in the medium
Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz Trucks and Buses
By M4G Bureau - February 15, 2018
The agency has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand
One voice a must for industry, say Karnataka OOH leaders
By Bhawana Anand - February 15, 2018
S M Jawad, Director, Ad Links, Vishwanath R Naik, Director, Pinnacle and Pradeep Kumar Kokkanti R, CMD, Vijaya OOH Media said in unison that the industry’s key constituents need to come together and articulate the common issues on one voice. The session was chaired by Indrajit Sen of IOAA
Ad World acquires transit, public utility media in MP
By Bhawana Anand - February 15, 2018
The MP-based OOH firm has bagged new contracts for advertising on bqs, BRTS buses and a new media – CTPT
‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’
By Bhawana Anand - February 14, 2018
Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss ‘How best can Karnataka OOH draw maximum brand spends’
Registration open for Indian delegates to FEPE Congress in Sorrento, Italy
By M4G Bureau - February 13, 2018
Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Sorrento, Italy during June 6-8, 2018
‘OOH advertising works well for my brand’
By Bhawana Anand - February 13, 2018
The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India
Ogilvy promotes Abhik Santara as Head of Office & VR Rajesh named Managing Partner
By M4G Bureau - February 12, 2018
As part of their responsibilities, they will also oversee the growth of our Kolkata offices; also VR will partner Abhik to lead Ogilvy Mumbai
‘Tech infusion, digital formats will drive OOH spends’
By Bhawana Anand - February 12, 2018
Surendra Shenoy, Principal General Manager, Karnataka Circle, BSNL addressed the Karnataka Talks OOH conference on the theme of ‘Dialling into consumer mindspace through OOH’
