OOH News
Nirav Modi scam dents OOH to some extent
By Bhawana Anand - February 28, 2018
While the scam has hit the business, specialist agencies believe that there are no major longer-term implications
Media owners expect Hyderabad Metro pillar units to yield better returns in future
By Bhawana Anand - February 27, 2018
Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also help this media’s cause
Selvel Publicity’s Kekoo Nicholson passes away
By M4G Bureau - February 27, 2018
Kekoo was designated the managing director of Selvel Publicity in 1982 and since then had invested in maintaining and building one of the pioneering companies of the Indian OOH industry
Grandesign brings on board Doug Hecht to reinforce $100mn growth plan
By M4G Bureau - February 27, 2018
Hecht will work with the San Diego-based company’s advisory board to define key strategic initiatives that continue to attract the right kind of clients and drive the company to the top of the marketing food chain.
Brendon Cook, CEO, oOh!media to address OAC 2018 in Mumbai
By M4G Bureau - February 26, 2018
Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will be organised in Mumbai during July 27-28, 2018
Gurugram civic body sees surge in ad tax revenues
By M4G Bureau - February 26, 2018
Municipal Corporation of Gurugram (MCG) recorded 33% increase in ad tax revenues in 2016-17, from Rs 12.01 crore in 2015-16 to Rs 16.07 crore in 2016-17
APN Outdoor retains Sydney Trains contract for 20 years
By M4G Bureau - February 22, 2018
APN plans to convert signs to digital in other projects, namely its advertising in the Tullamarine freeway and Metro Trains Melbourne
Patna MC Standing Committee targets big fish engaged in unauthorised biz
By M4G Bureau - February 21, 2018
The civic body, which was targeting only small players till now, has been asked to target the larger players that are responsible for putting up unauthorised media in the city
Murals to adorn vacant Houston OOH sites
By M4G Bureau - February 20, 2018
Houston First Corporation, created by the City of Houston, is gathering submissions with the intent to give local artist(s) the opportunity to have their artwork featured in multiple outdoor advertising locations
Outdoor norms relaxed for promotion of UP Investors Summit 2018
By M4G Bureau - February 20, 2018
Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow
