OOH News
Govt planning for massive expansion of Metro networks
By M4G Bureau - March 07, 2018
Government is planning for over 700 kilometres of Metro network over the next 5 years, with a vision of establishing Metro systems in 50 cities
FICCI-FRAMES to host session on DOOH on March 7
By M4G Bureau - March 06, 2018
The panel will have Indrajit Sen of IOAA as the moderator, and Suresh Balakrishna, CEO – South Asia and Middle East, Kinetic India; Pramod Bhandula, Executive Chairman, JCDecaux India, Jahan Mehta from Selvel One, Mukesh Manik of Encyclomedia and Nidhi Choudhary, Dy Commissioner, MCGM as the discussants
Ola appoints Starcom India to handle Indian and upcoming international markets
By M4G Bureau - March 06, 2018
The business was won in a closely contested pitch, with various leading agencies in the fray
AdWorld develops ‘I love Indore’ signage in Indore
By M4G Bureau - March 05, 2018
The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue
Kolhapur MC plans to unveil new ad policy to mop up more revenues
By M4G Bureau - March 05, 2018
The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5 years
Is Bengaluru inching closer to having a ‘Times Square’ like place?
By M4G Bureau - March 02, 2018
The Karnataka Government is now mulling over creating a ‘Bangalore Square’ at the junction of Brigade Road and Residency Road
Ocelot Partners to acquire Ocean Outdoor for £200mn
By M4G Bureau - March 02, 2018
Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences
Jammu MC has imposed hoardings ban on various properties
By M4G Bureau - March 01, 2018
The civic body has imposed a ban on installation of hoardings at various avenues such as residential buildings, bridges, places of worships, hospitals, educational institutions, crematorium, Graveyard, Government offices, parks, and gardens
Surat MC’s Rs 100cr ad tax target impractical, say media owners
By Bhawana Anand - March 01, 2018
Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation
Dentsu Impact appoints Aditya Kilpady as National Planning Director
By M4G Bureau - February 28, 2018
Aditya comes in with over two decades of cross-cultural experience across verticals and geographies
