OOH News
Kinetic India gets new Leadership team
By M4G Bureau - July 25, 2018
Rachana Lokhande & Charanjeet Singh are appointed as Co-CEOs
Quiz Show, Q&A Contests, Open House at OAC 2018
By M4G Bureau - July 25, 2018
Delegates will use the official OAC 2018 mobile app 'OAC ASIA 2018' to participate in The Quintessential OOH Quiz and Q&A segments of the knowledge sessions
#Heavytested TVS Tyres campaign to test OOH waters
By Bhawana Anand - July 25, 2018
The campaign underlines TVS Tyres’ assurance of Lifetime Warranty to customers
BMRCL likely to introduce in-train advertising in next few months
By M4G Bureau - July 24, 2018
The metro authority is not favourably disposed to permitting train wrap advertising, but would consider introducing advertising panels inside the coaches
Global OOH leaders to speak on technology & OOH at OAC 2018
By M4G Bureau - July 24, 2018
Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain to address the convention over the two days
Kolkata Metro exploring new ways to boost ad revenues
By M4G Bureau - July 24, 2018
The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings
Senior govt officials to address OAC 2018 on July 27-28
By M4G Bureau - July 23, 2018
Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC), Nidhi Choudhari, Deputy Commissioner – Special, Municipal Corporation of Greater Mumbai (MCGM), and Prem Shankar Jha, Deputy Commissioner, South Delhi Municipal Corporation (SDMC), Dr Amiya Chandra, Development Commissioner, Adani Ports & SEZ, Mundra, and Sanjay Kumar Nirmal, Secretary General, Indian Roads Congress will be addressing the convention
Sapphire Media Services bags media rights on DMRC Line 7
By Bhawana Anand - July 23, 2018
The company has acquired media rights at 31 stations on the Pink Line
Mondelez India aims to dominate OOH with contextual messaging
By M4G Bureau - July 20, 2018
The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’
Gayatri Ojha to participate in a panel discussion at OAC 2018
By M4G Bureau - July 19, 2018
Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia
