#Heavytested TVS Tyres campaign to test OOH waters

TVS Tyres, one of India’s largest manufacturers & exporters of two & three wheeler tyres and off-highway tyres is launching its ‘#Heavytested’ advertising campaign. The campaign underlines TVS Tyres’ assurance of Lifetime Warranty to customers. The TV campaign is live with a set of 3 commercials in different languages on major television channels across India; the OOH and digital media campaigns are in the offing.

The campaign builds upon ‘durability’ factor, highlighting the rigorous testing of the tyre. The ‘#Heavytested’ films show how tyres are tested to ensure highest quality standard. Commenting on the new campaign launch P. Vijayaraghavan, Director, TVS Srichakra Ltd, said, “Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience.”