OOH News
Metrics, creative focus will augment OOH advertising: Brand marketers
By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
Madison Media appoints Shan Jain as CSO
By M4G Bureau - August 01, 2018
Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric
Adwel’s Yuvraj Singh Champion of ‘The Quintessential Quiz 2018’
By M4G Bureau - August 01, 2018
More than 150 delegates participated in the quiz; Yuvraj emerged the winner and took home an iPhone X, while Aviral Roy was Runner-up and won an iPad
Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas
By Bhawana Anand - July 31, 2018
CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications
DTC invites bids for wall wrap rights at bus depots & terminals
By M4G Bureau - July 31, 2018
If the bidders are applying for more than one Depot/Terminal, amount can be clubbed
Redeveloped railway stations will be compelling ad destinations: SK Lohia
By Swaminathan Balasubramanian - July 31, 2018
IRSDC MD & CEO SK Lohia stated that the vision of IRSDC is dictated by four key pillars -- improving passenger amenities, facilities, and station infrastructure, positive customer experience, development of iconic stations in-line with the city’s character and commercial utilisation of surplus railway land
OOH has a role cut out in smart city development: Prem Shankar Jha
By Bhawana Anand - July 31, 2018
Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
OAA 2018 — Kinetic India wins ‘Campaign of the Year’ award for Google Maps campaign
By M4G Bureau - July 30, 2018
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3 each)
Amiya Chandra calls for deeper engagement of OOH in development initiatives
By M4G Bureau - July 30, 2018
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward for the growth of Indian OOH industry
Suresh Balakrishna anchors The Quintessential OOH @ OAC 2018
By Bhawana Anand - July 28, 2018
The OAC attendees participated in the quiz through OAC ASIA 2018 multipurpose mobile application
