OOH News
Pune’s Amanora Mall overhauls facade media
By Bhawana Anand - August 08, 2018
The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers
Eureka Forbes appoints Taproot Dentsu as its creative agency
By M4G Bureau - August 07, 2018
The agency will work on their complete range of products i.e. water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions
New DMRC Pink Line corridor expected to offer compelling advertising avenues
By M4G Bureau - August 07, 2018
The new corridor has two interchanging facilities with the Yellow Line (Huda City Centre-Samaypur Badli) at INA and with Violet Line (Escorts Mujesar -- Kashmere Gate) at Lajpat Nagar; this will drive huge crowd from all zones of the capital
BEST assigns media rights to Signpost India
By M4G Bureau - August 06, 2018
The media rights are on side and back panels of BEST buses; rights given for 3 years
Global leaders to address International OOH Congress in St. Petersburg
By M4G Bureau - August 03, 2018
Global OOH experts such as Annie Rickard (global ex-president, Posterscope, UK), Gideon Adey from Kinetic (UK), Borja Balanzat, the head of Exterion Media in Spain & Christian von den Brincken, representing Ströer, Germany will address the Congress
BBMP to confer with industry on draft ad policy
By Bhawana Anand - August 03, 2018
The civic body has sought the industry’s comments on a draft outdoor advertising policy; the media owners have apparently shared their perspectives on the draft policy, which will be discussed in the meeting on Aug 7
Initiate consumer data capture with a pilot: LV Krishnan
By Bhawana Anand - August 03, 2018
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology
Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity
By M4G Bureau - August 02, 2018
Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research
Chams wins ad rights on 25 KSRTC inter-state buses
By M4G Bureau - August 02, 2018
The OOH firm has won the advertising rights for full wrap of 25 inter-state Scania buses that ply on the routes to Tamil Nadu and Karnataka
Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin
By M4G Bureau - August 02, 2018
Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
