Leading voices of Indian OOH representing media owning firms shared their responses to 12 questions centred on the current business environment as well as the steps...
The awards feature a record breaking 146 categories
The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22
Shows coming up in Surat, Gurugram
Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms: Prasanth Kumar,...
India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to...
OMA CEO Elizabeth McIntyre says, “Our channel is reaping the benefits of being the only remaining broadcast media as audiences continue to fragment.â€
Mani was Director – Sales & Strategy with Armour Digital OOH
An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry's growth prospects
OOH market share against other media to go up to 5.1% from 4.7% in 2022
The campaign highlights the AI features introduced in the latest model iPhone
With the festive season in full swing, brands across sectors are leveraging GSB Ganpati’s grand pandal to boost visibility through...
In a bid to blend seamlessly into the busy lives of today’s youth, NESCAFÉ’s latest campaign leverages the power of...
Bajaj Auto engages MOMS for the ‘Definitely Daring’ campaign
The campaign across Edge7 billboards communicates core WhatsApp features that resonate deeply with users, reminding them of the app’s security...
The rail advertising contract covers 272 London Underground stations, more than 120,000 Tube car panels, 83 London Overground stations, 45...
Instals 46.25m Philips Public LED wall
With the advent of 5G and smart technologies, AdStandee is transforming India's DOOH industry by integrating AR and VR solutions,...
The contract covers advertising on all TfL’s 4,700+ bus shelters
The Google Pixel 9 campaign, featuring kinetic motion-led creatives, is displayed on ProDigi DOOH network along Mumbai’s Western Express Highway,...
Chennai-based Podhigai Ads expands its presence in Central India with exclusive rights for interior and exterior branding on Nagpur Metro,...
“The expansion of Vistar Academy into the APAC region underscores our commitment to empowering all levels of the advertising community...
Creative is critical, the next most element in a campaign to sheer brand size
Signify has created a 16-foot illuminated modak installation, powered by Philips lights, to celebrate Ganpati Festival in Mumbai, earning recognition...
To celebrate Ganesh Utsav, Swiggy Instamart installed a unique modak dispenser on Carter Road, Mumbai, offering free modaks to passersby...