Building a DOOH network: Creating an experience and addressing challenges

In the third interview for the Insights@DDX Asia video series, we bring you one of the leading media owner’s perspectives. Junaid Shaikh, Managing Director, RoshanSpace Brandcom shares his insights on what it takes to build a DOOH network, what it will take for the DOOH industry to strive and also addresses the pricing issue of DOOH 

This video offers an insightful glimpse into a media owner’s perspective and challenges when building a DOOH network and how events like DDX Asia aim to address these issues.