Digital Network
Navigating large screen DOOH media: Insights by Dr. Yogesh Lakhani, CMD, Bright Outdoor Media Limited
Dr. Yogesh Lakhani, CMD, Bright Outdoor Limited shares his insights on what it takes to operate large DOOH screens, the cost that media owners incur to create a DOOH site and also seamlessly giving high visibility consumer experience.
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Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner
Digital OOH strong as UK ad spend rises in Q1
The Pant Project unveils ‘Oops Proof’ monsoon bus campaign
EaseMyTrip’s OOH campaign transforms daily drudgery into vacation dreams
CASHurDRIVE Marketing Ltd. signs exclusive agreement for bus advertising rights across Punjab
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Seoul sees Nike’s latest football impact installation
This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's...
HUL’s Vim rolls out an OOH campaign celebrating India’s cleanest cities
Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its...
Spotify taps into everyday moments with Bollywood lyrics in latest OOH campaign
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Fortune Soyabean Oil launches AR and rain-reactive OOH for monsoon
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of...
Percol brings immersive digital OOH campaign to India for brand debut
The campaign is executed by Platinum Outdoor
LOGIC’s ‘Estilo 2.0’- the 138 inch all-in-one display solution
This new offering combines advanced technology with a sophisticated design, catering to both business and personal needs.
3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market
DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
Koddi and DEEL Media join hands to streamline DOOH buying across screens
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
Vritti Mindwave Media to deploy 20 LED vans at Pandharpur Yatra
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
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Creative Concepts
Seoul sees Nike’s latest football impact installation
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Company NewsBIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)
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Campaigns
HUL’s Vim rolls out an OOH campaign celebrating India’s cleanest cities
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Brand InsightsPuma’s OOH strategy: Shreya Sachdev breaks down the brand’s playbook