Digital Network
Navigating large screen DOOH media: Insights by Dr. Yogesh Lakhani, CMD, Bright Outdoor Media Limited
Dr. Yogesh Lakhani, CMD, Bright Outdoor Limited shares his insights on what it takes to operate large DOOH screens, the cost that media owners incur to create a DOOH site and also seamlessly giving high visibility consumer experience.
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Publicis London secures double Gold in Ocean Outdoor Digital Creative Competition
Krishna Communication (Outdoor) joins Gujarat Talks OOH as Associate Sponsor
billups celebrates its anniversary by putting its people on billboard
DS Group takes ‘Pujoy Pulse’ across West Bengal with outdoor activations
Surat’s OOH market faces a static squeeze, but DOOH opens a new window
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
District uses Samay Raina’s signature shirt to announce his live show
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Pentonic creates a Durga idol with 13,000 recycled plastic pens
Linc Limited’s Pentonic presents a first-of-its-kind Durga installation by artist Chandra Nath Saha (Tilak), giving recycled plastic an extraordinary new...
Flipkart brings the Big Billion Days shopping experience on a four-storey interactive structure
The campaign is executed by OAP Mediatech
District uses Samay Raina’s signature shirt to announce his live show
The campaign is executed on a billboard owned by Bright Outdoor Media Ltd
AXE turns a Bandra wall into an AI-powered ‘OG Anthem’ experience
AXE’s latest OOH activation in Mumbai’s Bandra uses a neon mural, a QR code and AI to turn five quick...
Disney+ promotes Hulu shows with playful ‘Hu Dis?’ OOH campaign
Disney+ uses a clever split of two familiar brand identities to remind audiences that Hulu content is available on the...
PDSN Media expands corporate DOOH network with new screens at Fulcrum
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Dubai Mall expands its DOOH network with 1,100 sqm of LED displays
Emaar Properties has reportedly deployed approximately 1,100 sq m of LED displays across indoor and outdoor areas of Dubai Mall,...
Broadsign bags contract with Context Networks for screen network in 14 US states
Through the collaboration, Context Networks is connecting eligible CPMN™ inventory to the Broadsign Platform, the company’s complete, reliable Ad Server...
Landsec and Ocean Outdoor build on the cultural resonance of Piccadilly Lights
Changes to the screen's format come into effect from January 2027, 10 years after Piccadilly Lights relaunched following a nine-month...
Royal Stag Boombox goes larger-than-life with anamorphic LED in Hyderabad
The campaign is conceptualised and executed by Coral Media
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Creative Concepts
District uses Samay Raina’s signature shirt to announce his live show
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Campaigns
Disney+ promotes Hulu shows with playful ‘Hu Dis?’ OOH campaign
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TendersPodhigai Media Group secures exclusive advertising rights for Vadapalani Metro Station, Chennai
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CampaignsJessica Chastain’s ‘Other Mommy’ sheds a tear in creepy billboard