Digital Network
Navigating large screen DOOH media: Insights by Dr. Yogesh Lakhani, CMD, Bright Outdoor Media Limited
Dr. Yogesh Lakhani, CMD, Bright Outdoor Limited shares his insights on what it takes to operate large DOOH screens, the cost that media owners incur to create a DOOH site and also seamlessly giving high visibility consumer experience.
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OOH emerges as a key driver of connected commerce strategies in the US – OAAA Report
‘OOH continues to be a highly strategic and performance-driven branding medium’
Apple TV+ turns Times Square corner into a Formula 1 racetrack
‘OOH is how we show up in someone’s city, their neighbourhood, their daily commute’
Flipkart Minutes taps into a childhood limerick to sell instant milk
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
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Onboarding Specialist
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Nintendo and Illumination bring Princess Peach’s stained-glass mural to Manhattan
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
KitKat turns the humble dash into a break
The campaign is conceptualised by Courage in Canada
Indriya captures attention in Indore with 3D jewellery billboard
The campaign has been executed by WPP Media, with the site operated by Maheshwari Advertising.
Asian Granito India Ltd boards the Tejas Express with transit branding initiative
The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of...
McDonald’s OOH take over with actual phone gallery grid in UK
The campaign is created by Leo Burnett UK
High on Holograms: When the virtual gets real and the real gets cutting-edge
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
When Glasgow’s real women became quiet icons on OOH
This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who...
Surat unveils massive LED-illuminated display at Junomoneta Tower
WOW Advertisement manages the large-format digital installation that lights up the city skyline every evening.
Untitled Advertising deploys LED screens across GSRTC bus depots
The deployment includes 264 digital screens installed across 20 GSRTC bus depots
One of South India’s largest anamorphic DOOH screens installed at Mantri Square Mall
Spanning over 2,310 square feet, the new mega-installation at Mantri Square Mall sets a new benchmark for large-format DOOH, offering...
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Brand Insights‘Creative options, good quality sites can raise OOH budgets’
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Campaigns
Nintendo and Illumination bring Princess Peach’s stained-glass mural to Manhattan
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CampaignsFlipkart Minutes taps into a childhood limerick to sell instant milk
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Company NewsOcean Outdoor invites agencies to race across UK