Digital Network
Navigating large screen DOOH media: Insights by Dr. Yogesh Lakhani, CMD, Bright Outdoor Media Limited
Dr. Yogesh Lakhani, CMD, Bright Outdoor Limited shares his insights on what it takes to operate large DOOH screens, the cost that media owners incur to create a DOOH site and also seamlessly giving high visibility consumer experience.
-
CampaignsPiyush Pandey paid tribute through citywide OOH displays
-
CampaignsGodrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
-
Industry NewsNew study says OOH delivers $7.58 marginal ROI, outperforming print, radio, and linear TV
-
CampaignsBengaliShaadi.com takes over Kolkata Metro with localized OOH campaign