Digital Network
Navigating large screen DOOH media: Insights by Dr. Yogesh Lakhani, CMD, Bright Outdoor Media Limited
Dr. Yogesh Lakhani, CMD, Bright Outdoor Limited shares his insights on what it takes to operate large DOOH screens, the cost that media owners incur to create a DOOH site and also seamlessly giving high visibility consumer experience.
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Amazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner
AI surveillance vehicle rolled out to monitor ads in Varanasi
Sri Garima Publicity secures rights for 16 LED screens at DRM Office, Hazratganj
“Sabse Pehle Life Insurance” campaign goes Pan-India
Unilever deodorants go big at Tesco UK with immersive OOH installations
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Nike x LEGO turn play into sport with a vibrant Shanghai playground
Brought to life at Baoshan No.2 Central Primary School in Shanghai, the playground turns every LEGO-inspired shape into a tool...
‘Missing Wife’: Sunfeast Marie Light’s bold OOH Push for household equality
The campaign built intrigue with hard-hitting messages such as “Atul’s wife is missing…” and “Nikhil’s wife is missing…” splashed across...
ChatGPT brings everyday conversations to the streets with OOH
These crisp, real-world prompts are paired with bold, minimal visuals like a runner mid-stride or a person stretching to instantly...
McDonald’s Singapore brings McCrispy crunch to life at Dhoby Ghaut MRT
The campaign is executed in partnership with OMD Singapore and Moove Media
Asian Paints puts 40 years of Sharad Shamman on Kolkata’s Yellow Taxis
The campaign transforms 40 of Kolkata’s iconic yellow taxis into moving canvases, each showcasing artwork that captures the spirit of...
Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup
Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...
Disney+ brings characters to life on London tube escalators
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Lemma hits global milestone with 3.5 million DOOH screens
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Campaigns
ChatGPT brings everyday conversations to the streets with OOH
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Campaigns“Sabse Pehle Life Insurance” campaign goes Pan-India
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Campaigns
‘Missing Wife’: Sunfeast Marie Light’s bold OOH Push for household equality
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Creative Concepts
Nike x LEGO turn play into sport with a vibrant Shanghai playground