Digital OOH
Vyoma Media augments bus info display units at 11 BMTC bus stations
By M4G Bureau - January 10, 2018
Vyoma Media has partnered Bengaluru Metropolitan Transport Corporation (BMTC) to set up a platform to display real time bus information on 35 intelligent screens at 11 major bus stations in the city of Bengaluru
UK’s MediaCom pushes ahead with programmatic buying tool
By M4G Bureau - January 10, 2018
MediaCom is promoting the launch of innocent’s new ‘Super Juice’ in London, Manchester and other key cities using an automated trading desk for DOOH ads wherein the system uses data that informs the optimum times for the brand to be live across each screen, with each having a unique schedule by day and by hour
Pioneer Publicity to put up digital screens at DMRC Line 7, 8 stations
By Bhawana Anand - January 09, 2018
The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road metro stations, as well as ITO station
Network Media Solutions counts on cohesive civic policies for DOOH expansion
By Amaan Kazmi - January 03, 2018
With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth
Burger King banks on DOOH in London to drive footfalls
By M4G Bureau - January 02, 2018
With digital OOH, the fast food chain saw the opportunity to show what’s relevant, at the relevant time in a relevant moment of consumption
Federal Bank installs large DOOH format at corporate office
By Bhawana Anand - December 26, 2017
The digital display screen of 14 ft width x 8 ft height has been installed on Federal Towers to run various advertisements on their schemes. The screen has been installed by Lex-ffect, a digital signage company
Marriott Hotels first to use Lightvert’s ECHO technology
By M4G Bureau - December 22, 2017
While viewers are given the impression that the dramatic images are projected into the night sky, they are in fact ‘printed’ temporarily and safely onto the viewer’s eye using the persistence of vision (PoV) effect
Digital, smart solutions central to JCDecaux’s Nice street furniture project
By M4G Bureau - December 21, 2017
JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new street furniture includes 17 smart and connected items
Gurugram’s Ambience Mall plans for more DOOH & interactive media
By Bhawana Anand - December 18, 2017
The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of asserting its leadership in the mall media space
City of Sydney bats for DOOH-powered street furniture
By M4G Bureau - December 14, 2017
The City Council maintains that the changes would help make Sydney more attractive and accessible while meeting the needs of today’s tech-savvy commuters, residents and tourists
