Digital OOH
Steora’s smart, digital street bench adds new dimension to street furniture
By M4G Bureau - November 22, 2017
With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and frequency. Video campaigns can also be connected to a Wi-Fi homepage, so that bench users can see the same campaign on their smartphones
Ocean Outdoor study reveals strong brand building power of full motion DOOH
By M4G Bureau - November 20, 2017
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan
New Daktronics Media Kit offers unlimited customizable messaging options
By M4G Bureau - November 14, 2017
By combining 400+ media kit backgrounds, 127 new still and animation backgrounds, and more than 225 graphic elements, Daktronics media kit building blocks provide unlimited message creation
BroadSign International powers Qatar-based ELAN Media’s DOOH network
By M4G Bureau - November 11, 2017
ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens located in high-impact areas, including the Mall of Qatar, Doha Festival City and Ezdan Mall
McDonald’s whips up data-driven campaign in UK
By M4G Bureau - November 10, 2017
The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop
Google boards Exterion Media digital bus to promote Pixel 2
By M4G Bureau - November 06, 2017
Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets to refresh the advert as per the location.
Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station
By M4G Bureau - November 04, 2017
The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.
Iconic feature-rich Piccadilly Lights glowing bright
By M4G Bureau - October 30, 2017
Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors
Lifestyle International launches Asia Pacific’s largest LED screen in Hong Kong
By M4G Bureau - October 27, 2017
The screen towers at approximately 19 meters by 72 meters—covering a surface area of nearly 1,400 sq. m. or over five full-size tennis courts
Chanel checks into Munich Airport to promote new fragrance
By M4G Bureau - October 24, 2017
The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport
