Digital OOH
oOh!media, APN Outdoor merger likely to be completed in July
By M4G Bureau - April 20, 2017
The combined entity will become Australia's largest outdoor operator, with more than 50% market share.
Augmented reality is adding a new string to OOH bow
By M4G Bureau - April 19, 2017
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
US body lays down programmatic standards for digital placed advertising
By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Malaysia's Digi introduces DOOH solution Hyerlocal Media
By M4G Bureau - April 11, 2017
The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards
Geopath selects Streetlytics to power MORE
By M4G Bureau - April 03, 2017
NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year
Tiger Beer takes Air-Ink to streets of the world
By M4G Bureau - March 30, 2017
Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Inkâ„¢ initiative on the streets of London before continuing on to Berlin, New York and Singapore.
Council of Paris says big'No' to sexist outdoor ads
By M4G Bureau - March 30, 2017
The Council of Paris - the assembly responsible for governing the city - has voted for a new contract for outdoor advertising in Paris, which includes a ban on any \"sexist and discriminatory\" ads appearing across the city.
Australia's oOh!media, CommBank collaborate to use real client data for campaign
By Rajiv Raghunath - March 28, 2017
Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign. They are appearing on over 1,100 of oOh!'s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.
Sprinklr launches new display solution for rich DOOH experience
By M4G Bureau - March 20, 2017
Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres
Daktronics enhances its DB-6000 digital billboard series
By M4G Bureau - March 17, 2017
This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee: Collin Huber, Daktronics OOH sales manager
