By M4G Bureau - October 27, 2017

The screen towers at approximately 19 meters by 72 meters—covering a surface area of nearly 1,400 sq. m. or over five full-size tennis courts

By M4G Bureau - October 24, 2017

The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport

By M4G Bureau - October 22, 2017

Havas Group introduces programmatic trading platform Adcity Solution

By M4G Bureau - October 21, 2017

The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location

By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

By M4G Bureau - October 18, 2017

Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement

By M4G Bureau - October 14, 2017

The charter will form the automated trading standards to which JCDecaux will adhere.

By Bhawana Anand - October 13, 2017

Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India

By M4G Bureau - October 12, 2017

MullenLowe London collects three awards including international prize for Dulux

By Bhawana Anand - October 09, 2017

The utility is equipped with high-end LED back-to-back screens and functions like Wi-Fi, Geo fencing & VMS System