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Digital OOH

City of Sydney bats for DOOH-powered street furniture
City of Sydney bats for DOOH-powered street furniture

By M4G Bureau - December 14, 2017

The City Council maintains that the changes would help make Sydney more attractive and accessible while meeting the needs of today’s tech-savvy commuters, residents and tourists

US-based AI firm AdMobilize renders sophisticated audience analytics to DOOH
US-based AI firm AdMobilize renders sophisticated audience analytics to DOOH

By M4G Bureau - December 13, 2017

AdMobilize, the market-leading AI and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, will partner custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality

DigitalGig spurs social media-powered DOOH advertising
DigitalGig spurs social media-powered DOOH advertising

By M4G Bureau - December 09, 2017

Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers

JCDecaux putting up 150 animated screens in Chicago
JCDecaux putting up 150 animated screens in Chicago

By M4G Bureau - December 05, 2017

The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit Bus Shelters, providing unique access to the City of Chicago for the first ever coordinated street furniture public communication network

Australia’s Telstra payphones to double up as DOOH units
Australia’s Telstra payphones to double up as DOOH units

By M4G Bureau - November 27, 2017

JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) covering 64% of the Australian population and 77% of advertising spend

Steora’s smart, digital street bench adds new dimension to street furniture
Steora’s smart, digital street bench adds new dimension to street furniture

By M4G Bureau - November 22, 2017

With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and frequency. Video campaigns can also be connected to a Wi-Fi homepage, so that bench users can see the same campaign on their smartphones

Ocean Outdoor study reveals strong brand building power of full motion DOOH
Ocean Outdoor study reveals strong brand building power of full motion DOOH

By M4G Bureau - November 20, 2017

The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan

New Daktronics Media Kit offers unlimited customizable messaging options
New Daktronics Media Kit offers unlimited customizable messaging options

By M4G Bureau - November 14, 2017

By combining 400+ media kit backgrounds, 127 new still and animation backgrounds, and more than 225 graphic elements, Daktronics media kit building blocks provide unlimited message creation

BroadSign International powers Qatar-based ELAN Media’s DOOH network
BroadSign International powers Qatar-based ELAN Media’s DOOH network

By M4G Bureau - November 11, 2017

ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens located in high-impact areas, including the Mall of Qatar, Doha Festival City and Ezdan Mall

McDonald’s whips up data-driven campaign in UK
McDonald’s whips up data-driven campaign in UK

By M4G Bureau - November 10, 2017

The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop

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