Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India
The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion in the ratio of 50:50.