Friday, March 29, 2024

Advertisement

Digital OOH

Australia’s oOh!media delivers double digit revenue powered by digital assets
Australia’s oOh!media delivers double digit revenue powered by digital assets

By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens

Installation of new Picadilly Lights curved LED display media complete
Installation of new Picadilly Lights curved LED display media complete

By M4G Bureau - August 21, 2017

A number of testing, connections and other service functions will take place before the fully-operational display is revealed

‘DOOH media communicates much more effectively than classic media’
‘DOOH media communicates much more effectively than classic media’

By M4G Bureau - August 18, 2017

Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited excerpts of the interview:

‘We can see digital media emerging as a viable option’
‘We can see digital media emerging as a viable option’

By - August 18, 2017

Rohit Chopra, CEO, TIM Delhi Airport Advertising Private Limited (TIMDAA), a joint venture between Delhi International Airport Private Limited & Times Innovative Media Limited, provides an overview of DOOH coverage at the Indira Gandhi International Airport that houses some of the best digital OOH assets. Edited excerpts of the interview:

‘We have plans to promote DOOH in a big way’
‘We have plans to promote DOOH in a big way’

By M4G Bureau - August 18, 2017

Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:

‘Most brands recognise the core strengths of DOOH’
‘Most brands recognise the core strengths of DOOH’

By M4G Bureau - August 18, 2017

Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:

‘If investments are delayed till the ground is right, it will be too late’
‘If investments are delayed till the ground is right, it will be too late’

By M4G Bureau - August 18, 2017

There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:

‘Our DOOH network is the finest in terms of quality, aesthetics’
‘Our DOOH network is the finest in terms of quality, aesthetics’

By M4G Bureau - August 18, 2017

Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:

‘It has been a pleasure to deal with Indian Railways’
‘It has been a pleasure to deal with Indian Railways’

By M4G Bureau - August 18, 2017

Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future. Edited excerpts of the interview:

‘DOOH media attracting more brands’
‘DOOH media attracting more brands’

By M4G Bureau - August 18, 2017

S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement