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Digital OOH

US’ Adelphic opts for Rubicon Project’s programmatic platform
US’ Adelphic opts for Rubicon Project’s programmatic platform

By M4G Bureau - October 09, 2017

The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground

Admedia Nexus Expands to 30 Sites
Admedia Nexus Expands to 30 Sites

By M4G Bureau - October 08, 2017

From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations

Japanese subsidiary setting up DOOH-enabling traffic info display on Ahmedabad’s ‘Smart Roads’
Japanese subsidiary setting up DOOH-enabling traffic info display on Ahmedabad’s ‘Smart Roads’

By Bhawana Anand - September 29, 2017

The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion in the ratio of 50:50.

Canada’s Outfront Media launches DOOH-focused analytics platform
Canada’s Outfront Media launches DOOH-focused analytics platform

By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations

Primesight BT ad contract in Northern Ireland goes live
Primesight BT ad contract in Northern Ireland goes live

By M4G Bureau - September 22, 2017

The inclusion of Northern Ireland into the rest of the UK BT estate is a first for the contract and further cements Primesight's expansion into new markets and environments

Data will lend compelling dimensions to DOOH, says expert
Data will lend compelling dimensions to DOOH, says expert

By M4G Bureau - September 20, 2017

Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix

LG showcases OLED Video Wall at 2017 CEDIA trade show
LG showcases OLED Video Wall at 2017 CEDIA trade show

By M4G Bureau - September 15, 2017

LG OLED has created a new high-end category of displays that delivers a picture with perfect blacks and incredible colour, even from wide viewing angles.

Ayuda implements deep integration with Hivestack
Ayuda implements deep integration with Hivestack

By M4G Bureau - September 15, 2017

Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients

Transactional data powers Mondelez’s new campaign in Australia
Transactional data powers Mondelez’s new campaign in Australia

By M4G Bureau - September 08, 2017

oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data

APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space
APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space

By M4G Bureau - September 06, 2017

The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month

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