Tuesday, April 23, 2024

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Digital OOH

DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors
DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors

By M4G Bureau - June 28, 2017

DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

Tom Goddard is new FEPE President, next FEPE Congress in Sorrento, Italy
Tom Goddard is new FEPE President, next FEPE Congress in Sorrento, Italy

By M4G Bureau - June 13, 2017

Tom Goddard takes over from former Clear Channel International Europe President Matthew Dearden; FEPE International has also confirmed the appointment of former ISBA director of advertising and media Bob Wootton as its new Executive Director. Wootton succeeds John Ellery.

NY-based Brooks Brothers spreads reasons to love Supmia
NY-based Brooks Brothers spreads reasons to love Supmia

By M4G Bureau - June 12, 2017

The transit campaign displays the new Summer Collection and Campaign Features Supima Cotton.

McCann Colombia drapes Bogotá's highest tower in national colours
McCann Colombia drapes Bogotá's highest tower in national colours

By M4G Bureau - June 05, 2017

Using Colombia's flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as blood is collected.

Natgeo, OAAA build mass awareness on protection of endangered species
Natgeo, OAAA build mass awareness on protection of endangered species

By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

DOmedia reinforces platform to sell OOH programmatically
DOmedia reinforces platform to sell OOH programmatically

By M4G Bureau - May 30, 2017

DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically

Vancouver's Car2Go unfurls unique experiential activation
Vancouver's Car2Go unfurls unique experiential activation

By M4G Bureau - May 29, 2017

Car2Go aimed to catch the attention of Vancouverites near one of its rental parking spaces.

Managua city takes OOH route to give identity to its streets
Managua city takes OOH route to give identity to its streets

By M4G Bureau - May 26, 2017

The OOH initiative in the Latin American city of Managua was aimed at rebuilding the confidence of local citizens, business and community groups.

Geopath ties up with Ayuda[x] to power new OOH audience measurement solution
Geopath ties up with Ayuda[x] to power new OOH audience measurement solution

By M4G Bureau - May 22, 2017

Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.

Experiential marketing firm Grandesign acquires Hadley Media
Experiential marketing firm Grandesign acquires Hadley Media

By M4G Bureau - May 19, 2017

USA's premier experiential marketing firm buys leading creative event agency

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