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Digital OOH

Tiger Beer takes Air-Ink to streets of the world
Tiger Beer takes Air-Ink to streets of the world

By M4G Bureau - March 30, 2017

Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Inkâ„¢ initiative on the streets of London before continuing on to Berlin, New York and Singapore.

Council of Paris says big'No' to sexist outdoor ads
Council of Paris says big'No' to sexist outdoor ads

By M4G Bureau - March 30, 2017

The Council of Paris - the assembly responsible for governing the city - has voted for a new contract for outdoor advertising in Paris, which includes a ban on any \"sexist and discriminatory\" ads appearing across the city.

Australia's oOh!media, CommBank collaborate to use real client data for campaign
Australia's oOh!media, CommBank collaborate to use real client data for campaign

By Rajiv Raghunath - March 28, 2017

Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign. They are appearing on over 1,100 of oOh!'s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.

Sprinklr launches new display solution for rich DOOH experience
Sprinklr launches new display solution for rich DOOH experience

By M4G Bureau - March 20, 2017

Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres

Daktronics enhances its DB-6000 digital billboard series
Daktronics enhances its DB-6000 digital billboard series

By M4G Bureau - March 17, 2017

This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee: Collin Huber, Daktronics OOH sales manager

There's MORE in store for OOH audience measurement
There's MORE in store for OOH audience measurement

By M4G Bureau - March 16, 2017

The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit

Global outdoor ad market  to grow at 4.5% CAGR over 5 years
Global outdoor ad market to grow at 4.5% CAGR over 5 years

By M4G Bureau - March 15, 2017

Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.

UK start-up firm Lightvert's Echo System to revolutionise ad displays
UK start-up firm Lightvert's Echo System to revolutionise ad displays

By M4G Bureau - March 09, 2017

The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.

OOH industry, govt collaboration works best for community: OMA
OOH industry, govt collaboration works best for community: OMA

By M4G Bureau - March 07, 2017

Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities”

All eyes on Tube advertising in the UK
All eyes on Tube advertising in the UK

By M4G Bureau - February 20, 2017

Exterion Media reveals why London Underground commuters are great targets for new brands

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