Digital OOH
US’ Adelphic opts for Rubicon Project’s programmatic platform
By M4G Bureau - October 09, 2017
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
Admedia Nexus Expands to 30 Sites
By M4G Bureau - October 08, 2017
From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations
Japanese subsidiary setting up DOOH-enabling traffic info display on Ahmedabad’s ‘Smart Roads’
By Bhawana Anand - September 29, 2017
The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion in the ratio of 50:50.
Canada’s Outfront Media launches DOOH-focused analytics platform
By M4G Bureau - September 25, 2017
The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations
Primesight BT ad contract in Northern Ireland goes live
By M4G Bureau - September 22, 2017
The inclusion of Northern Ireland into the rest of the UK BT estate is a first for the contract and further cements Primesight's expansion into new markets and environments
Data will lend compelling dimensions to DOOH, says expert
By M4G Bureau - September 20, 2017
Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix
LG showcases OLED Video Wall at 2017 CEDIA trade show
By M4G Bureau - September 15, 2017
LG OLED has created a new high-end category of displays that delivers a picture with perfect blacks and incredible colour, even from wide viewing angles.
Ayuda implements deep integration with Hivestack
By M4G Bureau - September 15, 2017
Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
Transactional data powers Mondelez’s new campaign in Australia
By M4G Bureau - September 08, 2017
oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data
APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space
By M4G Bureau - September 06, 2017
The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month
