Digital Network
2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
A large new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 sq. ft in size and divisible into six ads, will feature about some 11 million pixels, says a Wired U.K. report. It is the largest of its kind in Europe.
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
The Adweek reports that the billboard will also be able to determine the “gender, age group and even emotions” of nearby pedestrians, too, and “deliver bespoke ad content” to them.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
BMC announces Outdoor Advertisement Policy 2025
‘OOH delivers immediacy & local presence like nothing else’
Ethnix by Raymond & Shaadi.com tie the knot on billboard
The Grinch hijacks McDonald’s festive OOH campaign
‘OOH delivers physical presence & brand authority in a way digital cannot replicate’
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Contextual OOH campaign at Fevicol Marol Naka Metro
This campaign uses the classic Fevicol humour to transform commuter annoyance into a memorable brand message.
Myntra M-Now celebrates its 1st Birthday with ‘Edible Billboard’ activation
The campaign is executed by Sociowash
L’Oréal Paris launches OOH campaign for its new Glycolic Gloss Range
The campaign is executed by Posterscope India
Franklin Templeton launches OOH campaign for its Multi-Factor Fund NFO
By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors.
Pizza Hut’s OOH Campaign with upside-down Creative
The campaign is conceptualised by Havas Creative
Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
FA unveils England-wide DOOH campaign on grassroots misconduct
The campaign is developed by TMG Creative Ltd.
PlayStation unleashes the ‘Demon Sumo Wrestler’ in DOOH campaign
The campaign has been executed across JR Ryogoku Station in Tokyo
Xtreme Media lights up Rajkot with Earth Series LED displays
The project comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with...
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
-
Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
-
AssociationsBroadsign announces acquisition of Place Exchange
-
Company NewsDoohClick partners with Quividi for measurement in DOOH and Retail Media
-
Creative Concepts
Myntra M-Now celebrates its 1st Birthday with ‘Edible Billboard’ activation