Digital OOH
Mega LED screen promises infinite opportunities to brands
By M4G Bureau - February 04, 2021
The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns
‘Combine OOH, mobile to drive engagement, relevancy, reach’
By M4G Bureau - January 28, 2021
Moving Walls cites how the synergy has worked well for different brand campaigns
TOMI launches mask detection function and reactivates pedestrians’ detection and counting feature
By M4G Bureau - January 22, 2021
In addition to the new feature, TOMI displays advising messages according to the number of people detected
Leafberry creates landmark DOOH site in Ludhiana
By Bhawana Anand - January 13, 2021
The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation
Moving Walls setting ground for unique Outernet Marketing Innovation Group
By M4G Bureau - December 31, 2020
The initiative will see marketing leaders from various industries chart the future of outernet marketing
'TG specific campaigns will change the way people look at OOH’ Introline
By Bhawana Anand - December 23, 2020
PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers
Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers
By M4G Bureau - December 21, 2020
Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors
Interactive solutions augmenting user experience
By Rajiv Raghunath - December 16, 2020
Thomas Amilien, CEO & Co-Founder, Clay AIR talks about hand tracking and gesture recognition solutions that will likely have application in the advertising space
Mobile AR for spectacular 3D interactive experiences on Piccadilly Lights
By M4G Bureau - December 07, 2020
Technology has been developed in partnership with Darabase
Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8
By Rajiv Raghunath - December 02, 2020
The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies
