Leafberry creates landmark DOOH site in Ludhiana
By Bhawana Anand - January 13, 2021
The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation
Ludhiana OOH industry has got another feather in it DOOH cap. Media owning firm Leafberry Advertising, which has sole media rights for Ludhiana city, has put up a digital OOH media structure spanning 2000 square feet in size. The mammoth structure is made up of high quality ACP media and is further decked up with sequential lighting, thus enhancing its visibility.
The concept is a brain child of Shavinder Singh Sandhu, whose vision was always to expand the horizons of his business with new initiatives. Talking exclusively to Media4Growth, Shavinder shared, “While there have been a few digital sites in Ludhiana that were receiving positive response from the clients, we wanted to go a step further and create an unmissable media that was on par with international standards.”
Leafberry collaborated with a regional architect for this media, which took almost a year to take shape. The new media is part of the Smart City plan designed by the Ludhiana Municipal Corporation. “The Corporation redeveloped the entire market place and digital media is also a part of the plan, hence the authority supports this initiative to the full extent,” shares Shavinder.
The new screen, which is about 1000 square feet in size, has been installed in an upmarket part of the city, catering to huge footfalls and slow traffic, this drawing enough attention to the screen. “The location has been strategically selected considering the premium audience and huge footfalls, offering clients the desired TG and higher dwell time,” explains Shavinder.
The construction of the screen has incurred huge costs, which has put a premium value on it. But Shavinder is optimistic about the response. “Ludhiana has various premium sites which fit very well into different budgets of clients and this site is appropriate for the premium clients aiming to create remarkable presence with iconic formats,” sums up Shavinder.