Uber expands Bike & Auto visibility with large-scale transit-led OOH campaign

Uber has rolled out a high-visibility out-of-home campaign across Delhi NCR, Chennai and Hyderabad to strengthen awareness around its Bike and Auto services, moving beyond its long-established association with cab rides.

Executed by Say It Loud Media, the campaign spans over 1 lakh sq ft across transit-heavy urban environments, targeting a younger commuter audience that prioritises affordability, speed and convenience in everyday travel. 

The campaign uses large-format billboards, metro station branding, transit media and illuminated bus shelter displays to position Uber Bike and Uber Auto as practical mobility solutions for densely populated Indian cities. With messaging such as “Three Rides Free” for Uber Auto and Uber Bike rides starting at ₹25, the creative directly addresses price-conscious Gen Z commuters and daily urban travellers.

Strategically deployed across metro stations, universities, coaching centres and high-footfall commercial districts, the campaign was designed to intercept consumers during active commute decisions. Rather than functioning as passive branding alone, the media placement aligns closely with real behavioural touchpoints, where audiences are already thinking about transport choices. 

The visuals themselves maintain a clean and highly recognisable aesthetic, keeping the vehicle formats front and centre. The use of familiar Indian commuting imagery, including auto-rickshaws and bike riders navigating city traffic, reinforces relatability while helping reposition Uber as more than just a car-booking platform.