Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.
Leafberry’s unmissable 2,000 sq.ft LED media in Ludhiana demonstrates the changing face of DOOH in India and is already catching the attention of brands looking for...
The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation
The sole outdoor media operator of Ludhiana brings local language on hoardings to educate masses about preventive measures
The brand launched a multicity campaign using a variety of formats in association with The Media Ant
The Ludhiana based company has plans to install 10 screens in the 1st phase; two are operational currently
The move is directed at rooting out unauthorised outdoor advertising
The number of unipole units has been raised from 300 to 450 to be installed at 562 locations and the number of gantries has been increased...
It was cited that the tender provisions have to be in tune with the scope of outdoor advertising in the city
The reserve price has been reduced to Rs. 27.15 crore per year from Rs. 30 crore per year
The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy...
To bring this philosophy to life, Kotak has rolling out a high-impact multi-channel OOH marketing campaign
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in...
This high-impact OOH campaign transforms the station into a visual and interactive spectacle, capturing the game’s vibrant energy and Mumbai’s...
The campaign is executed in collaboration with Times OOH
Khushi’s new tagline, ‘HIGH VISIBILITY. CRAFTED’., encapsulates its deep understanding of locations, innovative approach and data-driven strategies that connect brands...
The next edition of South India Talks OOH will be held on 30th April 2025 at the Chennai Hilton Hotel,...
The naming rights have been acquired in a strategic partnership with MOMS and TIML
Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator...
Embrace AI as your partner, not your replacement, says Dino Burbidge, Consultant, Founder of Dinova, as he decodes the impact...
This update allows media owners to track faulty or inactive screens in real-time, ensuring uninterrupted campaign delivery and maximizing advertiser...
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight
Bhoomi Lakhani, SOH National Head at Nexus Select Malls, shares how resilience, empathy, and strategic foresight have shaped her leadership...
The 19th edition of the much awaited Out of Home Advertising Convention (OAC), will be held at the Westin, Powai,...
Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.