Wednesday, May 22, 2024

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Campaigns

#Fame launches video magazine on Outdoor's Canvas
#Fame launches video magazine on Outdoor's Canvas

By Bhawana Anand - March 17, 2015

The campaign was launched in three cities -- Delhi, Mumbai and Bengaluru, and executed by Alakh Advertising

ACC Cement grabs eyeballs in Patna with innovation
ACC Cement grabs eyeballs in Patna with innovation

By Nabamita Chatterjee - March 17, 2015

Executed by Brite Neon Signs (P) Ltd for ACC, the innovation was strategically located to draw the attention of the large number of people on the road who would halt at the crossroads

Portea Medical builds looming presence in the outdoor
Portea Medical builds looming presence in the outdoor

By VJ Media Bureau - March 12, 2015

Kinetic India has executed the 4-city campaign. The brand's OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads, toll gate points, corporate hubs, major residential apartments and corridors connecting IT hubs and CBDs.

Castrol takes the road to promote its products, train mechanics
Castrol takes the road to promote its products, train mechanics

By VJ Media Bureau - March 12, 2015

Castrol Magnatec Mobile Vans were pressed into service in 5 cities for the onground activities

Kinetic India takes Urban Ladder outdoor
Kinetic India takes Urban Ladder outdoor

By Bhawana Anand - March 11, 2015

The maximum share of voice for the brand via OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads which are the lifelines of a city, popular shopping destinations and malls, corporate hubs, major residential apartments and enclaves, IT parks and important connecting routes between the city IT hubs, and CBDs.

Reach Mobile goes outdoor to reach out to target audience
Reach Mobile goes outdoor to reach out to target audience

By Nabamita Chatterjee - March 10, 2015

Posterscope India has executed the campaign, covering eastern region including Kolkata, Rest of Bengal, North Bengal, Odisha, Bihar and the North East.

Urban Ladder offers the best seat to passengers at KIA
Urban Ladder offers the best seat to passengers at KIA

By Bhawana Anand - March 05, 2015

To create awareness about the brand by letting passenger experience the actual product, the brand has placed some of their best-selling chairs on display in the lounge

DDB MudraMax-Experiential crafts signature bat campaign for LG
DDB MudraMax-Experiential crafts signature bat campaign for LG

By Bhawana Anand - March 04, 2015

LG brought the game closer to the cricket fans and gave them a platform to share their wishes directly to their favourite team

Castrol Activ gets cricket fans to'Cling On To The Cup'
Castrol Activ gets cricket fans to'Cling On To The Cup'

By Bhawana Anand - March 04, 2015

Fan images and videos were displayed on LED perimeter boards at the ICC Cricket World Cup 2015 matches venues

IDBI Federal builds OOH visibility for'Lifesurance Whole Life'
IDBI Federal builds OOH visibility for'Lifesurance Whole Life'

By Bhawana Anand - March 03, 2015

Posterscope India conceptualized and executed the OOH campaign, using 350+ media units and 200+ unique artwork adaptations

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