Vithoba OOH campaign at foodmalls
By MunmunSaha - October 29, 2013
The brand intends to reach over 25 lakh people in a month at food malls on the Mumbai-Pune Expressway.
Reliance's illuminating presence in MP
By Bhawana Anand - October 24, 2013
Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this approach is Reliance Communications which has effectively leveraged the Navratri Garba festival in MP by making an illuminating presence on the OOH medium across the state.
OLX's'click, upload & sell' campaign
By Bhawana Anand - October 21, 2013
In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the process by using the brand's online platform. OOH agency Vivaki Specialist Services aided the brand in executing a nation-wide campaign.
Ireo builds a clutter breaking campaign
By Bhawana Anand - September 27, 2013
Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign was designed by OOH agency Milestone Brandcom. Here's a look.
FOX Traveler strikes a new chord...
By Bhawana Anand - September 23, 2013
Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi
HBO's latest OOH blockbuster
By Bhawana Anand - September 20, 2013
HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.
KFC's veggie spread on OOH
By MunmunSaha - September 17, 2013
The'KFC So veg, so good', campaign was kicked off in Pune with mouth-watering images of their veggie meal on hoardings meant to grab the attention of the TG.
By Bhawana Anand - September 16, 2013
DDB MudraMax depicted the story of Mahabharat on OOH to promote Star Plus' new show using the right blend of scale and innovation.
A Maha OOH show for KBC 7
By Bhawana Anand - September 10, 2013
Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.
Zee Bangla makes a mark with'Dadagiri'
By Nabamita Chatterjee - September 04, 2013
The new campaign uses live on-ground activity, to reinforce the brand"Dadagiriâ€ in the mind of their target viewers.