Campaigns
Vodafone goes innovative for 3G roaming services in Odisha
By Nabamita Chatterjee - January 02, 2015
The campaign highlighted the launch of Vodafone 3G roaming service in Odisha circle through 40 different innovative outdoor installations across nine locations in the state.
Great Online Shopping Festival connects with audience through outdoor
By Bhawana Anand - December 31, 2014
The outdoor media strategy was to be present at major junctions across 14 cities pan India and highlight each brand partner everyday. The highlight was the regular creative changeover across 30 locations in the country.
Hike takes the OOH route to promote'freedom of expression'
By Nabamita Chatterjee - December 31, 2014
The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and 500 men spent hours on the creative, to make it live around 300 sites across 30 cities of India.
Creating a sublime effect
By Chanda Kumar - December 31, 2014
Sublime House of Tea recently held a tea-tasting activity at the UB City, Bangalore, where the event successfully created curiosity among passers-by and enticed them to find out more about the brand and its product range.
Uninor extensively promotes its low tariff STD plan
By Bhawana Anand - December 31, 2014
Storyboard Brandcom executed an eye-catching innovation in Meerut showcasing Uninor's'Sabse Sasta' proposition
Rajarhat Central draws attention with OOH campaign
By Nabamita Chatterjee - December 29, 2014
Mounthill Realty launched an extensive OOH campaign for their latest retail project at Rajarhat. The major advertising planning went to outdoor for creating a buzz about the new retail destination.
Thomas Cook goes outdoor to promote Mexico Tourism
By Jubilee Cardozo - December 24, 2014
Global Advertisers executed the campaign
Microsoft Lumia 730 grabs attention through OOH
By Bhawana Anand - December 23, 2014
Posterscope India created and executed an OOH campaign to build familiarity with the Windows OS and capabilities of Lumia devices, creating meaning for Lumia 730 as family of devices that empower people to make things happen.
AmEx reaches out to the masses through Mumbai Metro One
By Jubilee Cardozo - December 22, 2014
The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in connecting and knowing more about Amex.
IndiaMART boards DMRC for an impactful OOH journey
By Bhawana Anand - December 19, 2014
IndiaMART, an online marketplace, has wrapped the entire Delhi Metro train on the Yellow Line route, plying between Jahangirpuri and HUDA City Centre
