Cadbury 's winning combo for Bengal: Football with a dash of'Mishti'
By Nabamita Chatterjee - April 07, 2014
Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and \'Mishti\' or sweets. OOH was one of the key media vehicles for the engaging campaign.
OOH + activation creates buzz for Hiland Greens
By Nabamita Chatterjee - April 02, 2014
The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and CafÃ© Coffee Day to target their audience .
Tata Photon Max rides high on Volvo Buses
By Nabamita Chatterjee - April 01, 2014
With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the product while the TG is on the move. Read on ....
There's nothing like OOH for Australia Tourism...
By Bhawana Anand - March 26, 2014
It\'s now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this is Australia Tourism which has built a fancy OOH campaign in association with Brandscope agency. The campaign showcases the unique possibilities in store for tavellers headed towards the land of Kangaroos. Read on to know more...
JCDecaux's 3D installation for BREN Corp at KIAB
By Bhawana Anand - March 14, 2014
An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN Corporation.
Light is smart: Lenovo's new blitzkrieg
By Bhawana Anand - March 03, 2014
Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for Bangalore city, targeting SEC - A, A+ audience in the age group of 16-30 years.
Star Cement sets strongly with new campaign
By Nabamita Chatterjee - March 03, 2014
As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.
Woodland does Sunburn again & with a bang!
By Bhawana Anand - February 12, 2014
By extending their affiliation with the Sunburn Festival, Woodland created enough buzz once again with a bang. The youth brand has developed an innovative experiential experience to create a special space in the minds of their TG.
Cartoon Network's super fun event with Super Toons
By Bhawana Anand - January 22, 2014
with an aim to create a personal connect with kids, the channel organized"Toon Cricketâ€, their on-ground property, in a larger-than-life manner.
Quikr builds a brand narrative on OOH
By Bhawana Anand - January 04, 2014
Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.