Saturday, October 01, 2022
By Bhawana Anand - March 05, 2013
In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai.
By Bhawana Anand - March 04, 2013
Creating a buzz about its new recharge offer, Uninor has rolled out the simplest yet eye-catching outdoor campaign in UP West that instantly connects with target audience of the region.
By Bhawana Anand - February 10, 2013
Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.
By Nameeta Renchi - January 30, 2013
The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered in a very topical, quirky and 'Bajaate Raho' signature style.
By Bhawana Anand - January 12, 2013
The idea behind the art installation was to showcase Gujarat as a state that has evolved as a prospering and industrial one.
By Bhawana Anand - December 20, 2012
The 'Leave No Trace' initiative ensured spreading the message of sustainable and pollution free environment.
By Bhawana Anand - December 13, 2012
Convergence points like airports and driven impact were captured through innovations. At T3, the rotational installation broke all the clutter and even attracted the attention of already diverted audience.
Chandigarh’s Indian Hobbies House instals EFI VUTEk LX3 Pro UV LED Hybrid printer
UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags
Arrow Digital adds Canon Colorado 1650 to experience centre
Makings of a DOOHvolution
‘Recognise the power of patterns’
“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”
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