Campaigns
Times Card creates a buzz through Mumbai Metro
By Satarupa Chakraborty - September 28, 2015
Times Card's"Do more of what you love†campaign is gaining eyeballs of 3 lakh customers travelling via Mumbai Metro on a daily basis
Star Cement goes big in the outdoors for Durga Puja
By Nabamita Chatterjee - September 22, 2015
Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight
UNIBIC tempts passersby through its attractive outdoor campaign
By Satarupa Chakraborty - September 22, 2015
The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.
Cougar Motorsport takes the OOH route to promote RFC India
By Satarupa Chakraborty - September 21, 2015
The mobile vans were bunched together and parked on the outskirts of the various towns and at the event venue.
Madison OOH creates an interesting clock for Engage Deodorants
By Satarupa Chakraborty - September 08, 2015
Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises to offer.
QuikrCars goes on an extensive OOH drive
By Satarupa Chakraborty - September 08, 2015
With the outdoor campaign in particular, the brand was looking to create maximum impact because it accompanied the announcement of a niche product like QuikrCars which is first of its kind in a series of verticals at Quikr.
Bandhan Bank turns Kolkata to a blue city for their launch
By Nabamita Chatterjee - September 04, 2015
The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.
Vodafone Doubles Campaign creates a buzz at GIP, Noida
By Satarupa Chakraborty - September 01, 2015
This campaign was a part of various initiatives organized to promote Vodafone\'s latest offering,"Double Data\" for pre-paid customers.
OMD revs up Renault's image in the outdoors
By Satarupa Chakraborty - August 26, 2015
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range†of Renault India cars available to the target audience who\'s on the move in Delhi NCR.
Delhi Government reaches out to people through outdoor
By Satarupa Chakraborty - August 21, 2015
The campaign was appreciated by the media and from the political circles for the content & message and also for the scale and sheer volume of the campaign.
