Friday, May 27, 2022
By Bhawana Anand - March 26, 2013
Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.
By Reena Mehta (with inputs from Archana Singh) - March 23, 2013
The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.
By Reena Mehta (with inputs from Archana Singh) - March 18, 2013
With the right blend of impact and frequency, Media Circle creates an eye-catching OOH campaign for the blockbuster movie Men in Black 3, premiering on Sony Pix.
By Bhawana Anand - March 13, 2013
With over 1400 media touch points and 9,00,000 sq ft of exhaustive vinyl, it was ensured that the entire country was plastered with DSP BlackRock.
By Bhawana Anand - March 06, 2013
In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'
By Bhawana Anand - March 05, 2013
In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai.
By Bhawana Anand - March 04, 2013
Creating a buzz about its new recharge offer, Uninor has rolled out the simplest yet eye-catching outdoor campaign in UP West that instantly connects with target audience of the region.
By Bhawana Anand - February 10, 2013
Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.
By Nameeta Renchi - January 30, 2013
The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered in a very topical, quirky and 'Bajaate Raho' signature style.
By Bhawana Anand - January 12, 2013
The idea behind the art installation was to showcase Gujarat as a state that has evolved as a prospering and industrial one.
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