Cadbury 's winning combo for Bengal: Football with a dash of'Mishti'
By Nabamita Chatterjee - April 07, 2014
Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and \'Mishti\' or sweets. OOH was one of the key media vehicles for the engaging campaign.
There's nothing like OOH for Australia Tourism...
By Bhawana Anand - March 26, 2014
It\'s now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this is Australia Tourism which has built a fancy OOH campaign in association with Brandscope agency. The campaign showcases the unique possibilities in store for tavellers headed towards the land of Kangaroos. Read on to know more...
Light is smart: Lenovo's new blitzkrieg
By Bhawana Anand - March 03, 2014
Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for Bangalore city, targeting SEC - A, A+ audience in the age group of 16-30 years.
Woodland does Sunburn again & with a bang!
By Bhawana Anand - February 12, 2014
By extending their affiliation with the Sunburn Festival, Woodland created enough buzz once again with a bang. The youth brand has developed an innovative experiential experience to create a special space in the minds of their TG.
Cartoon Network's super fun event with Super Toons
By Bhawana Anand - January 22, 2014
with an aim to create a personal connect with kids, the channel organized"Toon Cricketâ€, their on-ground property, in a larger-than-life manner.
Quikr builds a brand narrative on OOH
By Bhawana Anand - January 04, 2014
Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.