Saturday, January 29, 2022
By Bhawana Anand - April 25, 2013
The adventure gear store and DDB Mudra Mumbai activated an enthralling outdoor campaign to revive the excitement in adventure sports.
By Bhawana Anand - April 16, 2013
Promoting the new reality show'Fear Factor- DARR SE TAKKAR', BIG RTL Channel utilised the OOH medium by moulding the nature of the show into the creative.
By VJ Media Bureau - April 15, 2013
Microsoft Office 365 employs Times OOH site at IGI Terminal 1 to showcase the new cloud platform.
By Bhawana Anand - March 27, 2013
In association with Hungama Digital Services, the compact SUV from M&M launched a mall digital activation that prompted audience to'unlock weekend experiences.
By Bhawana Anand - March 26, 2013
Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.
By Reena Mehta (with inputs from Archana Singh) - March 23, 2013
The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.
By Reena Mehta (with inputs from Archana Singh) - March 18, 2013
With the right blend of impact and frequency, Media Circle creates an eye-catching OOH campaign for the blockbuster movie Men in Black 3, premiering on Sony Pix.
By Bhawana Anand - March 13, 2013
With over 1400 media touch points and 9,00,000 sq ft of exhaustive vinyl, it was ensured that the entire country was plastered with DSP BlackRock.
By Bhawana Anand - March 06, 2013
In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'
By Bhawana Anand - March 05, 2013
In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai.
Tel Aviv’s Beit Lessin Theater partners with PPDS to put up Philips H-Line UHD display screens
“Client must get the know-how of LED products to make informed decisions”
‘OOH Expo is a fantastic platform, especially for buyers from smaller cities’
‘Big media owners are investing in pDOOH because they are beginning to see incremental revenues’
‘I see a lot of opportunities in the OOH space’
‘Strong focus on people, data, technology key to sustained business success’
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