Vodafone recently made use of kiosks and platform in the middle of the buzzing Great India Place mall in Noida to promote their newly launched offers relating to extra data or talk time. Named as "Vodafone Doubles Campaign”, visitors coming to the well-known mall in Delhi-NCR were engaged in live chats and entertainment. This campaign was a part of various initiatives organized to promote Vodafone's latest offering, "Double Data" for pre-paid customers.

Vodafone Double Data is a recently announced national initiative from Vodafone India, to let more data users enjoy the benefits of mobile internet and to reward existing Vodafone pre-paid data users.

Going by the theme of'Double Data' which offers double the value of the data pack purchased at same price, two separate still moments of mall visitors were captured on camera and then put together in a single frame seamlessly. The pictures were then printed on a branded photo frame and gifted to them. Based on the concept of Multiplicity Photography, the activation was unique as the same person is placed multiple times in the photograph. It is carried out by clicking pictures of the subject in different postures and merging them into one single frame.  

Highlighting the concept behind the initiative, Apoorva Mehrotra, Business Head, Delhi & NCR, Vodafone India said, "At Vodafone, we are always looking for unique engagement opportunities that touch the lives of our customers. We engage with our customer in a way that is trendy, youthful and useful. We are pleased to see that the offer has generated high interest levels and the growing numbers of customers reaping the benefits of this initiative.”

Vodafone had also organized a bouquet of other engaging activities for mall visitors like spot recharge zone, special 3G zone offering high speed to upload pictures, post status updates and promote #VodafoneDoubles on platforms likes Facebook, Twitter, Instgram, Youtube etc.