Campaigns
Bandhan Bank turns Kolkata to a blue city for their launch
The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.

Speaking at the inauguration in Kolkata, the Union Finance Minster, Arun Jaitely said, “When I came to this great city yesterday, I saw a pleasant change. With Bandhan Bank written, the whole city has been almost painted blue.” Referring to the new bank’s billboards, which have a blue backdrop.

The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points. All formats like billboards, traffic consoles, traffic booth, kiosks, Volvo buses and yellow cabs have been used effectively. The plan is also to cover airports of all the metros. As a surprise, fliers in the form of boarding passes have been distributed in Indigo airlines for the first week of the launch.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAC
Vyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo
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International Events
WOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress
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Campaigns
Meta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow