Campaigns
Alia Bhatt gives HUL's Lux a refreshing presence in the outdoor
By Namisha Raj - March 28, 2017
Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the'Be Fresh. Be Fragrant' proposition
Zee Kannada's'Sa Re Ga Ma Pa' calls the tune in the outdoor
By Satarupa Chakraborty - March 22, 2017
The 13th season of the channel's popular music show goes to 30+ towns of Karnataka through an OOH campaign executed by Ecosys OOH
Fiat's Urban Cross slips into cruise mode on OOH tracks
By Satarupa Chakraborty - March 14, 2017
Ecosys OOH planned and executed the high-decibel campaign
PNB Housing homes in on Delhi Metro for bigger consumer connect
By Satarupa Chakraborty - March 06, 2017
The housing finance major has wrapped DMRC's Line 3 Metro rakes to showcase its offerings
Devils Circuit dares Delhi through OOH
By Satarupa Chakraborty - March 02, 2017
Swift Devils Circuit, a racing event conducted by Volano Entertainment that has a 5km run with military obstacles, is targeting fitness aficionados in Delhi through JCDecaux's outdoor network in the capital
Skipper hits the streets to showcase its water pipes
By Nabamita Chatterjee - March 01, 2017
The campaign covered West Bengal (Kolkata, Siliguri, Malda, Bankura, Birbhum, Bardhaman, Midnapore ,Murshidabad and 24 Parganas), Delhi NCR, Telengana, Punjab, Bihar and Gujarat
RBL Bank reinforces'Apno Ka Bank' proposition, promotes cashless transactions
By M4G Bureau - February 28, 2017
MOMS Outdoor Media Solutions, planned and executed 10-15 day campaign.
Harpic goes outdoor to propel the hygiene drive
By Satarupa Chakraborty - February 27, 2017
The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.
Oppo makes a big impression at IGIA with expansive F1s Selfie Expert campaign
By Satarupa Chakraborty - February 23, 2017
The smartphone brand took over the most vantage, premium sites at T3 & T1 to showcase its compelling camera phone to a large high-flying target audience
Apex Ultima Protek steals the thunder in the outdoor
By M4G Bureau - February 23, 2017
MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline"Baarish Aane Do†communicated in the local vernacular. The effervescent Bollywood icon Ranbir Kapoor, brand ambassador of Asian Paints' Apex Ultima Protek, featured prominently in the creatives.
