Devils Circuit dares Delhi through OOH
By Satarupa Chakraborty - March 02, 2017
Swift Devils Circuit, a racing event conducted by Volano Entertainment that has a 5km run with military obstacles, is targeting fitness aficionados in Delhi through JCDecaux's outdoor network in the capital
Swift Devils Circuit, a racing event conducted by Volano Entertainment that has a 5km run with military obstacles, is targeting fitness aficionados in Delhi through JCDecaux’s outdoor network in the capital. Sponsored by Maruti Suzuki Swift and with over 1 million online followers, the event
Devils Circuit has been organised in eight others cities. The event in Delhi is set to draw participant from schools, colleges and corporates, there are prizes prize like a Maruti Swift car to be won.
“The idea is to not only gather maximum eyeballs but also increase the footfall for the final race of the season. We are super excited to be associated with JCDecaux in inviting Delhites for the final race of the season. We wanted to promote our concept harder and what better medium in OOH than JCDecaux network. We look forward to more participants from Delhi this season post this promotional campaign and also plan to come back with 10 cities next season. Hope this association turns out to be a fruitful one,” commented Adnan Adeeb, Founder & MD, Volano Entertainment.
Olivier Heroguelle, MD, JCDecaux, says, “Obstacle race is a newer concept in India. We are glad that Volano chose to promote this challenging yet exciting sports event in Delhi on JCDecaux Media in order to receive better visibility amongst Delhiites.”