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VJ Media Bureau

Are mobile wallet brands gearing up for tactical OOH advertising?
Are mobile wallet brands gearing up for tactical OOH advertising?

By VJ Media Bureau - November 14, 2016

As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns

Intelligent street furniture key to smart city development
Intelligent street furniture key to smart city development

By VJ Media Bureau - November 14, 2016

Fast-growing cities are centre stage in the digital and creative revolutions

Lodestar UM creates carpool karaoke in Tata Hexa with Rock On 2 stars
Lodestar UM creates carpool karaoke in Tata Hexa with Rock On 2 stars

By VJ Media Bureau - November 11, 2016

The Rock On 2 stars drove around the Bandra in Mumbai in the new Hexa, doing a high energy karaoke on their famous title track. The ride ended with them jamming and driving to the trailer launch event of Rock On 2 at the amphitheatre in Bandra.

Bob Wootton joins FEPE International as Executive Director Designate
Bob Wootton joins FEPE International as Executive Director Designate

By VJ Media Bureau - November 11, 2016

Bob Wootton, former ISBA media chief, will work alongside current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June 2017, after which will assume a fuller role.

Supreme Advertising sets up smart toilet complex in NDMC area
Supreme Advertising sets up smart toilet complex in NDMC area

By VJ Media Bureau - November 10, 2016

Supreme Advertising was recently awarded the contract to set up 36 smart toilets as part of the Smart City project under the NDMC. The smart toilet complexes are unique in that they will have a bank ATM, water ATM, blood testing facility, ST vending machine, soft drinks vending machine, Wi-Fi and free toilet facilities

Vodafone U customers have a blast in Delhi
Vodafone U customers have a blast in Delhi

By VJ Media Bureau - November 10, 2016

Vodafone U enthralled Vodafone music lovers with their exclusive Rock On 2 with U Concert in New Delhi

Lucknow Metro plans to invite bids for ad rights at stations
Lucknow Metro plans to invite bids for ad rights at stations

By VJ Media Bureau - November 09, 2016

Trial runs of the first phase of Lucknow Metro are expected to begin in December

Swiss OOH firm setting up escalator e-panels in Zurich railway station
Swiss OOH firm setting up escalator e-panels in Zurich railway station

By VJ Media Bureau - November 09, 2016

Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32” screens) on five busy escalators at the heart of Zurich's main station

Smarter outlook for DOOH in UK as medium comes of age
Smarter outlook for DOOH in UK as medium comes of age

By VJ Media Bureau - November 07, 2016

OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.

DOOH lends muscle to OOH growth in UK
DOOH lends muscle to OOH growth in UK

By VJ Media Bureau - November 04, 2016

Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.

Gujarat Talks OOH Conference to debut in Ahmedabad on Dec 16
Gujarat Talks OOH Conference to debut in Ahmedabad on Dec 16

By VJ Media Bureau - November 02, 2016

The regional Talks OOH Conference is being organised in the state of Gujarat for the very first time. Ahmedabad-based Het Graphics has taken up the Title Sponsorship of the event, and Shah Publicity, Sujal Advertisers, Kaushik Outdoors and Chitra are the Associate Sponsors of the event.

SC Rail invites bids for ad displays on 10 rakes
SC Rail invites bids for ad displays on 10 rakes

By VJ Media Bureau - October 28, 2016

The Guntakal Division of South Central Railway has invited for display of commercial advertisements on 10 rakes of passenger trains for 3 years

DOOH spurs OOH growth in Australia
DOOH spurs OOH growth in Australia

By VJ Media Bureau - October 28, 2016

Australia is reportedly a world leader in digital OOH investment

Dakatronics installs digital façade on Belgium real estate major's building
Dakatronics installs digital façade on Belgium real estate major's building

By VJ Media Bureau - October 27, 2016

The display provides full video capabilities when viewed from outside the building while also providing the ability to see through the display when looking out the windows from inside the building.

Clear Channel's digital screen drive continues
Clear Channel's digital screen drive continues

By VJ Media Bureau - October 26, 2016

The international OOH firm has reportedly decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment continues to take precedence.

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