UK's Ocean unveils Piccadilly Lights Transformation

By VJ Media Bureau - December 12, 2016

Coca-Cola, which has been present at the location since 1954, and fellow incumbent Samsung, have confirmed their long standing commitments to the new Lights.

Posterscope India lifts OOH Agency of The Year award

By VJ Media Bureau - December 07, 2016

Posterscope India won the OOH Agency of The Year award at the Global Marketing Excellence Awards held in Mumbai, With more than 30 awards in its kitty, this year has been a remarkable one for Posterscope India, the company states

OOH perfectly placed to stoke E-commerce sales in Europe, says a report

By VJ Media Bureau - December 05, 2016

A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six weeks run up to Christmas

Noomi Mehta joins FEPE International board

By VJ Media Bureau - December 01, 2016

FEPE International is now a truly global organisation and I'm delighted to be able to bring an increased Asian perspective to the important work FEPE is doing, says Noomi Mehta

Age UK turns to geo-targeted billboards to connect with lonely elders

By VJ Media Bureau - November 29, 2016

Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around

Will Rail Ministry's digitalisation drive open up more digital media opportunities?

By VJ Media Bureau - November 25, 2016

We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at a recent conference

UK's Talon launches new benchmarks for OOH advertising effectiveness

By VJ Media Bureau - November 25, 2016

Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format

TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions

By VJ Media Bureau - November 25, 2016

The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park

Gujarat: Key destination for brands

By VJ Media Bureau - November 23, 2016

Gujarat is one of India's most dynamic state economies with a strong industrial base. The state has maintained a higher annual GDP growth than the average annual GDP of the country, powered by robust FDI inflows, physical infrastructure expansion, growing disposable income levels and higher purchasing power. The stage is set for the OOH industry to leverage the state's economic progress.

Sun Pharma takes innovative steps to promote Volini Recovery Zone initiative

By VJ Media Bureau - November 21, 2016

At the recently concluded Airtel Delhi Half Marathon a Volini Recovery Zone was created where the registered participants of the half marathon could get an exclusive opportunity to enrol for the Volini Recovery Program

Will the demonetisation drive curb OOH spends?

By VJ Media Bureau - November 21, 2016

The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers

Voodooh creates a bigger picture for DOOH in UK

By VJ Media Bureau - November 21, 2016

The UK's latest digital out-of-home production and consultancy company Voodooh is headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision

Celebs exhort people to join Global Citizen India movement

By VJ Media Bureau - November 18, 2016

The OOH campaign, which was rolled out on November 14 for a period of one week, was principally executed by Bright Outdoor Media

Digital signage business picking pace in EMEA region

By VJ Media Bureau - November 16, 2016

The combined revenues of Germany, Austria and Switzerland alone was 930 million euros

Savlon Unveils'Savlon Swasth India Mission' on Children's Day

By VJ Media Bureau - November 15, 2016

The programme introduces interactive activities including a series of storytelling and visual engagements that educate and encourage children to adopt good hand hygiene practices.