Snapdeal unboxes the festivities in a big way, unveils new logo

By VJ Media Bureau - October 19, 2016

The high impact Snapdeal campaigns, executed by MOMS, hit the streets of major cities like Mumbai, Chennai, Gurgaon, and Noida in a big way, apart from taking vantage positions inside airports

NR invites bids for toilet complexes on BOT basis in lieu of commercial rights

By VJ Media Bureau - October 18, 2016

The high quality toilets shall be constructed by firms at their own costs and shall be operated and maintained by them on Pay and Use basis, with provision for value added services and rights for commercial advertisement through glow signboards, etc.

One giant screen to replace London's Piccadilly Circus billboards

By VJ Media Bureau - October 17, 2016

Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.

Imara fashions a stylish OOH presence

By VJ Media Bureau - October 13, 2016

MOMS used a mix of large formats like billboards and gantries and pillar media for the 10-day campaign that ran in Mumbai and Bengaluru

Khushi Advertising appoints Archana Yadav as Head - Branding (Multiplex)

By VJ Media Bureau - October 13, 2016

Archana brings in with her over 24 years of rich experience across a range of sectors and marquee organisations. Her last stint was as Assistant Vice President- Revenue at Times Innovative Media Ltd. (TIML), a subsidiary of Bennett Coleman & Co. Ltd

Gionee paints Kolkata orange this Durga Puja

By VJ Media Bureau - October 07, 2016

Ideated by Rapport, the outdoor specialist unit of media agency conglomerate IPG Mediabrands, this campaign has helped Gionee achieve 80-85% dominance in the market over other advertisers

DDB MudraMax wins media duties of Bausch & Lomb India

By VJ Media Bureau - October 05, 2016

DDB MudraMax would be partnering with Bausch & Lomb for their ATL media planning and strategy requirements

Vritti emerges Most Admired Rural Marketing Agency at ACEF Awards 2016

By VJ Media Bureau - October 04, 2016

Vritti i-Media bagged four golds in the"Most Admired Agency for Rural Marketing”,"Making the Best Use of Home Media”,"Best Integrated Program of the Year”, and"Most Innovative Use of Media” categories at the recently held Asian Customer Engagement Forum (ACEF) Awards 2016

Salem Division, Southern Railway invites bid for ad display at 6 stations

By VJ Media Bureau - October 04, 2016

The six stations are: Coimbatore, Tiruppur, Erode, Karur, Salem Town and Salem

UK's Outdoor Plus unlocks DOOH potential to augment'right time marketing'

By VJ Media Bureau - October 04, 2016

Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays

Nobel Memorial Wall inaugurated at DMRC's Rajiv Chowk station

By VJ Media Bureau - October 03, 2016

The Nobel Memorial Wall at Rajiv Chowk Metro station is designed and installed in a digital format, displaying information the contribution of the Nobel Laureates

Brand activation broadens OOH canvas

By VJ Media Bureau - September 27, 2016

Orienta Cine Advertising planned and executed brand activation for two major brands - Oppo and Ola Cabs - with a good measure of success. There is growing opportunity for brand activation to be conducted in both Metro and non-Metro cities

Satyabrata Das all set for his second innings with Laqshya Media Group

By VJ Media Bureau - September 19, 2016

Satyabrata Das appointed as Head -- Strategic Alliances & Corporate Communication in Mumbai

Dentsu Impact wins creative mandate for Ikea India's business

By VJ Media Bureau - August 24, 2016

Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, IKEA finally have selected Dentsu Impact as their creative agency partner.

OOH Advertising up 4.1% in Q2 2016

By VJ Media Bureau - August 22, 2016

Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.