Friday, August 12, 2022

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VJ Media Bureau

Dixcy returns to Madison Media Sigma
Dixcy returns to Madison Media Sigma

By VJ Media Bureau - August 16, 2016

India's leading innerwear brand Dixcy has once again partnered with Madison Media Sigma with the account of Rs 50 crore for the brand's promotion.

Madison Media wins Media AOR for Timesjobs.com
Madison Media wins Media AOR for Timesjobs.com

By VJ Media Bureau - August 09, 2016

India's foremost media agency will execute major innovations for TimesJobs.com, one of India's leading online career solution platform.

Craftsvilla goes outdoor for their new communication
Craftsvilla goes outdoor for their new communication

By VJ Media Bureau - August 01, 2016

Kinetic India executed the Craftsvilla campaign across seven towns including Delhi, Ahmedabad, Lucknow, Chandigarh, Ludhiyana, Indore and Jaipur.

It's a Big Fight at OAA 2016
It's a Big Fight at OAA 2016

By VJ Media Bureau - June 21, 2016

Presenting a shoulder-to-shoulder competition among OOH stalwarts at OAA 2016, Milestone Brandcom walked away with 13 metals in total, Kinetic with 12 and Social Street with 11. Madison OOH kept their award inventory to 6 metals while new entrants Active Media Innovations walked away with 5 metals and Ecosys OOH bagged 4 awards out of their 5 entries.

Innovative ideating at YOC 2016!
Innovative ideating at YOC 2016!

By VJ Media Bureau - June 18, 2016

The shortlisted teams of YOC dwelled upon innovative ways to generate outdoor advertisements for Sunfeast Digestive Biscuits.

"Think, Plan, Do Mobile”

By VJ Media Bureau - June 18, 2016

In the panel discussion on integration of mobility solutions in OOH to deliver more effective brand messages, moderator Milind Pathak, COO - Madhouse - South Asia insisted on bringing OOH"alive”.

We have already embraced technology contrary to popular myth: Suresh Balakrishna
We have already embraced technology contrary to popular myth: Suresh Balakrishna

By VJ Media Bureau - June 18, 2016

Presenting his topic on \"How technology can be a game changer for the Indian OOH industry\", Suresh Balakrishna, CEO, Kinetic South Asia & Middle East, shunned the belief that OOH is in a very nascent stage in terms of adopting technology.

Delhi Metro looking for revenue opportunities through advertising: Sharat Sharma
Delhi Metro looking for revenue opportunities through advertising: Sharat Sharma

By VJ Media Bureau - June 18, 2016

From its humble beginnings in 2002, the Delhi Metro has come a long way in 2016 and is looking for greater avenues and opportunities towards increasing revenues through outdoor advertisements.

Advertising industry needs to look towards the environment: Avijit Dubey
Advertising industry needs to look towards the environment: Avijit Dubey

By VJ Media Bureau - June 18, 2016

Looking beyond generation of revenues, Avijit Dubey, National Business Manager, Tyvek Graphics, called upon the advertising fraternity to give itself a green edge and take responsibility towards saving the environment.

It's Time for outdoor advertising in India to evolve: Emraan Kureshi
It's Time for outdoor advertising in India to evolve: Emraan Kureshi

By VJ Media Bureau - June 18, 2016

Media has transformed newspapers into e-papers and television into mobile apps and now is the time for the outdoor to evolve.

"Our plans may sound too ambitious, but we are fast paced towards meeting them”

By VJ Media Bureau - June 18, 2016

Shunning the ambiguity of bureaucratic plans, RP Thakur, Executive Director, Non Fare Revenue, Ministry of Railways, took us through the most advanced plans on infrastructures and technologies.

No limit to innovation on metro networks: Sanjay Kapoor
No limit to innovation on metro networks: Sanjay Kapoor

By VJ Media Bureau - June 18, 2016

Commuters are travelling on metro in great numbers and this has increased chances of innovation and expansion for outdoor advertising, said Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd.

"Challenges in Indian OOH are pretty much like the scene worldwide”

By VJ Media Bureau - June 18, 2016

Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns around the world along with presenting some real-time scenario.

How Technology Can Transform Indian OOH: Open House at OAC 2016
How Technology Can Transform Indian OOH: Open House at OAC 2016

By VJ Media Bureau - June 18, 2016

During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising in India.

OOH will complement digital and boost its growth: Sanjeev Goyle
OOH will complement digital and boost its growth: Sanjeev Goyle

By VJ Media Bureau - June 18, 2016

Presenting the most futuristic session,"Planner's Purse 2025” on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is lagging behind as the industry has failed to keep pace with evolving nature of brands as well as consumers.

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