Rajiv Raghunath
New Ocean study unravels superior brand building power of full motion DOOH
By Rajiv Raghunath - July 12, 2019
The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences
UK’s Ocean begins its 10th annual search for best DOOH creative ads
By Rajiv Raghunath - July 09, 2019
2019 winners to share £650,000 worth of DOOH screen space; Landsec Piccadilly Lights joins the competition
Cabinet nod for privatisation of 3 airports signals Govt thrust on airport infra modernisation
By Rajiv Raghunath - July 04, 2019
Operations of airports at Ahmedabad, Lucknow & Mangaluru given to Adani Group in PPP with
Ocean appoints Phil Hall, Stephen George as co-MDs for UK
By Rajiv Raghunath - July 01, 2019
Hall, who departs UK’s leading media agency MediaCom after an 18 year stint, will oversee Ocean’s UK commercial operations. Steve George takes responsibility for the franchise and development functions in the UK
oOh! Fly network putting up 6 new large digital billboards near airports
By Rajiv Raghunath - July 01, 2019
oOh! Chief Commercial and Product Officer Robbie Dery says the new digital billboards significantly enhance the national solution that Fly network offers to advertisers
oOh!media expands digital roadside footprint leveraging data and insights
By Rajiv Raghunath - June 26, 2019
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
Ocean’s Alliance extends into China in pact with Phoenix Metropolis Media
By Rajiv Raghunath - June 24, 2019
Phoenix Metropolis Media joins Ocean’s Alliance Network, giving advertisers access to handpicked premium outdoor screens across China and 12 other global cities, along with the UK wide portfolio and three Netherlands subsidiaries now operated by Ocean
PATTISON Outdoor onboards Broadsign for network optimisation
By Rajiv Raghunath - June 12, 2019
The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada
Broadsign acquires Canadian DOOH programmatic exchange Campsite
By Rajiv Raghunath - May 09, 2019
Combined offering to further streamline automated buying and selling of DOOH inventory
Accelerate industry transformation: Jean Charles Decaux
By Rajiv Raghunath - May 03, 2019
While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%
FEPE International rechristened as World Out of Home Organization
By Rajiv Raghunath - May 02, 2019
This was announced at the 60th FEPE Congress in Dubai
Broadsign inks pact to acquire Ayuda Media Systems
By Rajiv Raghunath - April 24, 2019
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
Showers trigger ‘The Sea Is The Sky’ campaign in UK cities
By Rajiv Raghunath - April 17, 2019
‘The Sea Is The Sky’ was an Ocean digital creative competition winner
UAE’s BackLite Media launches BackLite Cinema
By Rajiv Raghunath - April 17, 2019
Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk
Floating billboards take OOH into new territories
By Rajiv Raghunath - March 22, 2019
Miami-based Ballyhoo Media makes the most of audiences at beaches and riverfronts