BackLite Media to operate 200 screens at The Galleria in Abu Dhabi

By Rajiv Raghunath - October 18, 2019

BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi

DOOH will grow as brands opt for omni-channel marketing: Barry Frey

By Rajiv Raghunath - October 18, 2019

Also, programmatic OOH buying is gaining momentum, he says

DOOH more intimately connected with the physical world today, says futurist Steve Brown

By Rajiv Raghunath - October 17, 2019

5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR

Increase DOOH networks screens to 1mn: Sir Martin Sorrell

By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

DOOH content followed by ads 5.1x more engaging: Ocean study

By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

oOh! turning NZ bqs into immersive mini sports arenas

By Rajiv Raghunath - September 13, 2019

To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations

oOh! launches Smart Reach connecting advertisers with 25% more buyer audience

By Rajiv Raghunath - September 06, 2019

Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study

By Rajiv Raghunath - August 29, 2019

The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately

The ‘Big Morety’ at Brisbane airport goes live

By Rajiv Raghunath - August 22, 2019

Arguably the largest digital billboard in the southern hemisphere, oOh!’s 400 sq. m ‘Big Morety’ will complement a wider roll out of digital screens across the airport precinct

Anuj Aggarwal, Member (HR), AAI given additional charge as Chairman

By Rajiv Raghunath - August 02, 2019

The additional charge has been given for a period of 3 months

WOO partnering OAAA, Geopath at New York Digital Signage Week on Oct 14

By Rajiv Raghunath - August 01, 2019

This exclusive invitation-only occasion will be the first joint event held by the three associations

oOh! unveils giant digital billboard at Darwin International Airport

By Rajiv Raghunath - July 31, 2019

The Supersite (12.66m x 3.35m) offers advertisers an end-to -end solution that will reach national, domestic and international travellers arriving into Australia's gateway to South East Asia

Anna Bager to succeed Nancy Fletcher as OAAA President & CEO

By Rajiv Raghunath - July 23, 2019

Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)

oOh! enables NZ’s auction & classifieds site Trade Me to deliver real time advertising on DOOH

By Rajiv Raghunath - July 16, 2019

Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences